Marketers around the world are clamouring to get the attention of Millennials and Gen Zs. But why? The Millennials (born between 1980 and 1995; aged 24-39 years old) are mostly in the workforce and in Singapore, they form 22% of the population*. With a monthly median income that surpasses the general adult population, they also […]
How does a magazine brand created for young adults 25 years ago maintain its raison d’être in the current age? For CLEO, there are no shortcuts – it is back to the drawing board. Much primary and secondary research and many first-hand observations later, two things immediately stood out for the team. First, video […]
Talk about magazine readers and chances are you will picture people poring over magazine pages, snapping pictures of those containing their favourite products, and then heading to the mall to purchase. You’re in for a surprise. The latest Nielsen Media Index 2018 data found that magazine readers in Singapore are very much digitally […]
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