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HOT OFF THE PRESS

Want to add more zing to your advertising campaign? SPICE IT up with these ingredients

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ROI DRIVERS

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Spread over single page

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Premium positioning

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Invitation to action

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Creative execution

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Engaged readership

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Involved reading experience

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Themed festive ads

Dig in to the report to discover insightful nuggets for healthy advertising returns, and never advertise the same way again.

FAST FACTS

Exclusive insights downloadable only from our website

WITH OUR COMPLIMENTS

“This ground-breaking study of the Singapore magazine market really dives into the detail of viewing of individual print ads and the actions taken as a result. This study also highlights the strong engagement with print and highlights that print ads are an integral part of the overall magazine experience. It will help advertisers make better informed decisions when placing magazine ads.”

Commercial Director, Asia Pacific & Media
GfK Asia Pte Ltd

Lee Risk

"We hear clearly how our Singapore women are responding to advertising messages in magazines. This insight allows us to shape our content and create advertising options that appeal. It is a chance to constantly be relevant to their needs."

Managing Director- Fashion and Beauty
SPH Magazines

Maureen Wee

"The Advertising ROI Report leads the way to achieving greater accountability in the magazines industry. We are excited to partner with Gfk and tap on their experience in media research and the StarchMetrix's internationally- recognised approach to measuring media. We are heartened by the positive response and interest from the industry and look forward to add value to our clients and partners through more such quality studies."

Director- Insights and Intelligence Unit
SPH Magazines

Leong Tscheng Yee

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