A new buzzword has recently descended upon the marketing world – “Perennials“. Not another one of those, you groan. But what’s making marketers sit up and lean forward is that this is a clear departure from the industry’s obsession with segmenting consumers by generations (Millennials, anyone?). This new term challenges the very idea of defining […]
What are brands like Samsung, Sony and LG doing to maximise their marketing ROI? They tapped on our IT Audience Network – a powerhouse combination of HardwareZone.com and HWM that reaches a quality audience of 2.4M across channels and devices. Check out their campaigns below and contact us for a customised proposal now!
Over at our Concorde office, some of our colleagues celebrated their work anniversaries recently. On what kept them driven, Gwendolyn Ho, mentioned “Passion and Career are a right match. Relationships formed with clients, colleagues and bosses keep me going.” Congratulations to everyone, and we hope to celebrate even more anniversaries together!
(This article first appeared on INMA.org on 13th June 2017) Millennials. It’s the perennial buzzword. A lot of research has gone into identifying just who these people are, and the results have not always been pretty. When asked to choose words that describe Millennials, participants of an Ipsos survey came up with these as the top […]
In our previous blog, we shared how the Google/Youtube ‘brand safety’ chaos has led to the industry’s reawakening to the importance of branding, vis-à-vis the pursuit of conversions in this digital age. When it comes to branding, a study has proven that magazine media excels in building “meaningfully different” brands which drives repeat purchase and […]
Challenging times have led businesses to be obsessed with chasing conversions…which can be at the expense of the brand. Just look at what happened in the recent chaos which saw many brand owners freezing their adspend on Google and Youtube, following the realization that their ads are appearing alongside offensive content on these platforms. Previously, […]
Extract of Amy Van FY’s speech delivered on June 20 th, 2017 at Sheraton Towers. Good evening His Excellency Zenon Kosiniak Kamysz, Ambassador of Poland, His Excellency Dmytro Senik, Ambassador of Ukraine, chefs, restaurant panelists, and distinguished guests. Thank you all for taking the time to join us this evening, for the unveiling of the stellar restaurants that have made it […]
Into its eighth year, the annual G Restaurant Awards recognises the best of the best dining experiences delivered by restaurants. Read more about the Awards here: http://www.sphmagazines.com.sg/blog/events/amyvfy/2017/g-restaurant-awards-2017 List of winners: http://thepeakmagazine.com.sg/grestaurantawards2017/ Check out our other events here: http://sphmagazines.tumblr.com/
Young Parents, the Parenting Magazine of the Year (as voted by marketers in the 2016 Marketing Magazine’s Media Spend Benchmarking Survey) and most-read parenting magazine in Singapore (Nielsen Media Index 2016), is proud to present the SG Parents’ Choice Award 2017/2018. As the authoritative source of parenting information and community, the awards serve to recognise the favourite […]
The Peak’s 8th annual golf tournament was held at Singapore Island Country Club on May 31. More than 170 golfers from Singapore’s diplomatic and business community attended the event and put their skills to the test at New Course, arguably the most challenging course at the club. The event would not have been possible […]
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