David Ting
Industry Talk |

I’m burning up the highway

By : David Ting | March 29, 2017

Since it’s the month of the annual Qing Ming festival in Singapore, I shall “torque” about Seventh Month motorcars meant to be burnt as tributes to our deceased ancestors and dear departed.   Made of cardboard, paper and cellophane, and probably made in Malaysia, each of these combustible vehicles is designed for the dead living […]

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Ivan Tan
Industry Talk | Research

How to turn your brand into a Premium brand? (Hint: without starting from ground zero)

By : Ivan Tan | March 28, 2017

Despite the sluggish performance of the economy, the premium product category – goods that cost at least 20% more than the average price in the category – is consistently growing, and consumers have been paying more attention to premium products. According to Nielsen, sales in the Southeast Asian premium market grew 21% over 2 years, […]

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SPH Magazines 360
Ad Packages

The Peak’s German Special

By : SPH Magazines 360 | March 21, 2017

German companies have always been at the forefront of innovation, technology, design, research & science. Whether it be in automotive, aerospace, banking, watches, healthcare, logistics, or consumer products, German excellence pervades our lives in many ways, making living in the 21st century all that more convenient, functional, and sustainable.   Our exclusive GERMAN SPECIAL in […]

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SPH Magazines 360
Ad Packages

GSS Buying Guide 2017

By : SPH Magazines 360 | March 21, 2017

For $9,688, you can reach 994,000 women! First introduced in 2013, our GSS packages over the years were popular with our advertisers who took them up as they reported brisk sales and increased market awareness. We are back with GSS 2017 – bigger, better and giving you more bang for your buck. Contact Maggie now […]

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SPH Magazines 360
Ad Packages

The Power of 2

By : SPH Magazines 360 | March 21, 2017

Today, we bring you a special offering from our favourite Women’s titles. Reach over 430,000 women with CLEO and Singapore Women’s Weekly! Find out more below:      The power of 2 special from SPH Magazines   For more information on how your brand can take advantage of this offer, please contact: Chelsea Lam lchelsea@sph.com.sg […]

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SPH Magazines 360
Ad Packages | Campaign Showcase | Events

Event Showcase: Icon Ball 2016

By : SPH Magazines 360 | March 10, 2017

The ICON ball is held annually to mark each successful year since the magazine was established, together with a yearly special April anniversary edition. Check out how our brand partners engaged with our audience below! http://sphmagazines.tumblr.com/post/143824278326/icon-ball-2016 Contact us through this form to see how your brand can be a part of this!

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Hafizah Hazahal
Industry Talk | Research

Magazine media has run its course with the fashion industry…Not!

By : Hafizah Hazahal | March 7, 2017

(This article was first published on INMA on 26th February 2017) Rapid innovations in technology have altered consumers’ expectations. With information readily available on demand, no longer are they willing to wait; what they see they want immediately. While consumers of the past are able to patiently wait for magazines’ coverage of collections months after […]

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Charmaine Ho
Announcements | Industry Talk

“We Should all be Feminists” is at the Heart of Harper’s BAZAAR’s March Issue

By : Charmaine Ho | March 7, 2017

Christy Turlington Burns looks at you from the cover of our March 2017 issue. Her hair is slicked back, all the better to show off a face that has been touted as being the most perfect in the world (so much so that the Metropolitan Museum of Art’s Costume Institute once cast her face for […]

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Hafizah Hazahal
Industry Talk | Research

Adspend forecast for Southeast Asia, Hong Kong and Taiwan

By : Hafizah Hazahal | March 1, 2017

Last month, we attended eMarketer and IAB’s sharing session on their inaugural Adspend Report for Southeast Asia, Hong Kong and Taiwan. Here are the key points for marketers to note: Due to differing internet and smartphone penetration rates, digital advertising growth rates vary significantly across the region. In terms of digital’s share of total media […]

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Sara Lyle Bow
Announcements | Industry Talk |

The Finder Celebrates Top Expatpreneurs and Expat-Friendly Businesses in Singapore

By : Sara Lyle Bow | February 27, 2017

“Expatpreneurs are looking for an opportunity, and they can’t find it in traditional ways. They take a deep breath and take a chance.”   This quote by Dr. Yvonne McNulty, Senior Lecturer at SIM University – and one of the researchers who coined the term “expat-preneur” in 2015 – appears in The Finder’s newest issue. […]

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