SPH Magazines 360
Campaign Showcase | Industry Talk

Campaign Showcase: Exclusivity

By : SPH Magazines 360 | February 23, 2017

In a new series, we will be showcasing different campaigns from around the world. Our first entry shows how even a brand name can be integrated into a campaign for greater impact. In this campaign, Louis XIII offers a witty use of their brand name to enhance exclusivity of their campaign, by offering their product […]

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SPH Magazines 360
Campaign Showcase | Culture

Event Showcase: Her World Golf Challenge 2016

By : SPH Magazines 360 | February 17, 2017

We are always striving to enhance and complete the brand experience for our audience, and our signature events are but one channel in which to immerse and engage our audience in our brand. Today, we share the Her World Golf Challenge 2016, where our readers had a fun day outdoors with our brand partners!   Your […]

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SPHmagazines
Ad Packages | Campaign Showcase

Home & Decor Fair 2017

By : SPHmagazines | February 6, 2017

The Home & Decor Fair is an annual event that showcases the latest trends in interior design, and the most innovative decor and renovation materials. The Fair attracts savvy homeowners from all walks of life – from house-proud couples to families on the lookout for the latest furnishings and style ideas.   Don’t miss this […]

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SPHmagazines
Culture

Long Service Award 2016

By : SPHmagazines | December 30, 2016

To end the year on a high, we are celebrating our loyal staff! CEO Loh Yew Seng first made a short speech at this intimate gathering of familiar faces, thanking staff for their unwavering support to the company, before giving out the tokens of appreciation to staff who have been with us for 10, 20, […]

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Amy Van
Campaign Showcase | Events

Behind the scenes of the G Top 100 Wines by Gourmet & Travel magazine

By : Amy Van | December 21, 2016

My first trip to Bordeaux, land of the First Growths – where some of the world’s most famous and expensive French wines are produced – was in June 2000. The First Growths or Premier Cru is an official classification carved out in 1855 by Napoléon III. I was invited to attend the venerable Vinexpo – […]

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Ivan Tan
Industry Talk | Research

Are magazines the solution to luxury marketing’s digital conundrum?

By : Ivan Tan | December 21, 2016

(This article was first published on INMA on 30th November 2016) According to Zenith Optimedia’s Luxury Advertising Expenditure Forecast, digital is set to take centre stage in the luxury advertising arena, contributing to most of the growth in this sector. By 2017, digital will be the largest contributor to luxury advertising ad spend, overtaking television […]

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Jennifer Chen
Events | Industry Talk

The best gift of all

By : Jennifer Chen | December 15, 2016

While most people splurge on Christmas, it is a particularly decadent time for lifestyle journalists. This is the period when we receive all kinds of delectables from restaurants and hotels. Fat rounds of ham and turkey, complete with trimmings; even Beef Wellington stuffed with foie gras in one specially rich year. And the log cakes. […]

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Vicky Yong
Campaign Showcase | Industry Talk

Torque engages readers, generates ad revenue with annual automotive event.

By : Vicky Yong | December 9, 2016

This article was first published on INMA on Dec 5, 2016.    Torque, Singapore’s leading automotive monthly, published by SPH Magazines, held its seventh island-wide tele-match, Torque On The Move, on August 27, 2016.   A total of 100 participants in 50 cars were flagged off, with two team members to a car. Participants had to […]

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Niki Bruce
Industry Talk

Six editors chat about the future of traditional media in the age of disruption

By : Niki Bruce | November 2, 2016

On Tuesday, October 25, 2016, a rather uncommon sight occurred when six editors from a variety of backgrounds and publications sat down to have a chat about the future of traditional media in this world of disruption … in front of an audience. The six SPH Magazines’ editors – Terence Lee, Editor-in-Chief of Nuyou; Noelle […]

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SPHmagazines
Campaign Showcase | Events | Industry Talk

Creating ‘Audience Clusters’ to improve the ad sell

By : SPHmagazines | October 13, 2016

With so many messages being pushed to consumers today, audience targeting has never been more important. And when you want to target, it helps to have strength in numbers…   With 102 titles in seven countries in Asia, SPH Magazines is perfectly placed to take advantage of its audiences to help amplify advertising messages.   Geoff Tan, […]

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SPH Magazines Blog

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