SPHmagazines
Culture

Long Service Award 2016

By : SPHmagazines | December 30, 2016

To end the year on a high, we are celebrating our loyal staff! CEO Loh Yew Seng first made a short speech at this intimate gathering of familiar faces, thanking staff for their unwavering support to the company, before giving out the tokens of appreciation to staff who have been with us for 10, 20, […]

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Amy Van
Campaign Showcase | Events

Behind the scenes of the G Top 100 Wines by Gourmet & Travel magazine

By : Amy Van | December 21, 2016

My first trip to Bordeaux, land of the First Growths – where some of the world’s most famous and expensive French wines are produced – was in June 2000. The First Growths or Premier Cru is an official classification carved out in 1855 by Napoléon III. I was invited to attend the venerable Vinexpo – […]

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Ivan Tan
Industry Talk | Research

Are magazines the solution to luxury marketing’s digital conundrum?

By : Ivan Tan | December 21, 2016

(This article was first published on INMA on 30th November 2016) According to Zenith Optimedia’s Luxury Advertising Expenditure Forecast, digital is set to take centre stage in the luxury advertising arena, contributing to most of the growth in this sector. By 2017, digital will be the largest contributor to luxury advertising ad spend, overtaking television […]

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Jennifer Chen
Events | Industry Talk

The best gift of all

By : Jennifer Chen | December 15, 2016

While most people splurge on Christmas, it is a particularly decadent time for lifestyle journalists. This is the period when we receive all kinds of delectables from restaurants and hotels. Fat rounds of ham and turkey, complete with trimmings; even Beef Wellington stuffed with foie gras in one specially rich year. And the log cakes. […]

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Vicky Yong
Campaign Showcase | Industry Talk

Torque engages readers, generates ad revenue with annual automotive event.

By : Vicky Yong | December 9, 2016

This article was first published on INMA on Dec 5, 2016.    Torque, Singapore’s leading automotive monthly, published by SPH Magazines, held its seventh island-wide tele-match, Torque On The Move, on August 27, 2016.   A total of 100 participants in 50 cars were flagged off, with two team members to a car. Participants had to […]

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Niki Bruce
Industry Talk

Six editors chat about the future of traditional media in the age of disruption

By : Niki Bruce | November 2, 2016

On Tuesday, October 25, 2016, a rather uncommon sight occurred when six editors from a variety of backgrounds and publications sat down to have a chat about the future of traditional media in this world of disruption … in front of an audience. The six SPH Magazines’ editors – Terence Lee, Editor-in-Chief of Nuyou; Noelle […]

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SPHmagazines
Campaign Showcase | Events | Industry Talk

Creating ‘Audience Clusters’ to improve the ad sell

By : SPHmagazines | October 13, 2016

With so many messages being pushed to consumers today, audience targeting has never been more important. And when you want to target, it helps to have strength in numbers…   With 102 titles in seven countries in Asia, SPH Magazines is perfectly placed to take advantage of its audiences to help amplify advertising messages.   Geoff Tan, […]

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Hafizah Hazahal
Campaign Showcase | Industry Talk | Research

The SPH Magazines Transformation Journey: Content Enriching the Consumer Journey

By : Hafizah Hazahal | October 6, 2016

(This article was first published on INMA on 25th September 2016) *This is the last part of the SPH Magazines Transformation Journey blog series. Read the first and second part here. As a publisher, content is at the heart of what we at SPH Magazines do. While we have scaled our audiences by creating networks […]

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SPHmagazines
Ad Packages

HWZ & HWM Integrated Festive Guide 2016

By : SPHmagazines | September 29, 2016

It will soon be the season of gifting, and in preparation for this, HWZ & HWM has put together an integrated festive guide for advertisers to reach out to more than 2 million audience! Please check it out, and contact us if you have any queries. HWZ & HWM Festive Guide 2016 from SPH Magazines

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SPHmagazines
Events | Industry Talk

SPH Magazines’ Multi-platform Strategy

By : SPHmagazines | September 26, 2016

This interview was first published on FIPP.com on 23rd September 2016. Joseph Lee, Managing Director of New Media at SPH Magazines, explains how the business has moved to a multi-platform approach, and its strategy for engaging audiences through digital.       How quick were you to identify the need to exist in new platforms?   To […]

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SPH Magazines Blog

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