Talk about magazine readers and chances are you will picture people poring over magazine pages, snapping pictures of those containing their favourite products, and then heading to the mall to purchase. You’re in for a surprise. The latest Nielsen Media Index 2018 data found that magazine readers in Singapore are very much digitally […]
The Business Solutions team attended the Strengths Finder Discovery Event on Friday, 9 November 2018. The event was aimed at discovering the strengths of individual team members and how they could pool their diverse strengths to create synergy as a team. Team members answered a questionnaire that gave insights on each of their strengths […]
In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia. Nothing fosters authentic […]
Download the media kit below (click on “in” button on bottom right) for easy and complete view of the packages. To secure your bookings, contact us at email@example.com and we’ll be in touch!
If you follow our Facebook page, you may have seen pictures of our staff posing with a certain character. She is our resident cool girl, Moomoko – the first AR character created by a local magazine! Here we explore opportunities in using Augmented Reality for brand marketing. We have seen a glimpse of the […]
(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]
Back to Top