ICON Weddings – Cover Sponsorship | Campaign Showcase

ICON Weddings – Cover Sponsorship

By ICON
Tuesday, 7th September 2010
Tags: Branding, earrings, ICON, ICON Moments, ICON Singapore, ICON Weddings, Jewellery, Launch, luxury, marriage, ring, showcase, Sponsorship, Tiffany & Co, Wedding
Category: Campaign Showcase

The Collaboration

ICON was to launch the inaugural ICON Weddings in June 2010 and was keen to work with a reputable jewellery brand to enhance the cover.

With its strong association to weddings, Tiffany & Co was a natural choice to grace the cover for our inaugural ICON Weddings publication.

Tiffany & Co identified the opportunity and agreed to the sponsorship package.

The Idea

It is every woman’s dream to be presented “the little blue box”, under which unveils Tiffany & Co’s signature Celebration Rings.

Exquisite high-jewellery pieces were featured for the cover (above), strengthening Tiffany & Co’s position as the leader in wedding jewellery. Tiffany & Co also ran a DPS advertisement as part of their branding campaign.

A DPS editorial sponsorship (below) created by ICON’s art team showcased Tiffany & Co’s Celebration Rings, supported with an elegantly crafted story that illustrates Tiffany & Co’s timeless perfection in its jewellery.

In appreciation for Tiffany & Co’s strong support in ICON Singapore, ICON Weddings, and ICON Moments, we extended generous pages of editorial support for the brand.

This included the above - 3 pages of editorial feature in a jewellery spread showcasing various collections from Tiffany & Co.

Tiffany & Co's earrings were featured in a Beauty spread.

Variations of Tiffany & Co’s wedding bands were also featured in a story on Wedding Anniversaries.

Keeping in tradition with ICON’s signature page “Object of Desire”, we have chosen Tiffany & Co’s dazzling ring – The Heart of New York.

Results

The client expressed satisfaction with the cover and results were positive; Tiffany & Co achieved their objective to strengthen their position as the jeweller of choice for weddings.

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About the magazine

MAGAZINE : ICON Weddings 2010

LAUNCH ISSUE : June 2010

FREQUENCY : Annual

CREATIVE : Cover Sponsorship

CLIENT : Tiffany & Co

Following the success of ICON Weddings Supplement in June 2009, ICON Singapore launched ICON Weddings, an annual publication with exclusive coverage on planning for the ultimate luxury wedding.

In keeping with ICON’s penchant for all things luxe, ICON Weddings is the definitive guide for affluent nuptials, providing an excellent opportunity to inspire those looking for a fairy tale union of opulence and grandeur. Or in other words, the ultimate marriage of luxury!