The Peak recently displayed its commitment to the finer things in life through collaborating with The Shoppes at Marina Bay Sands to present A Glitter in Time – Watch & Jewelry Exhibition. This is the first time The Peak has partnered with The Shoppes at Marina Bay Sands for such a grand affair.
The exhibition unveiled this season’s most coveted gems and timepieces from the crème de la crème in the world of luxury watches and jewelry. Exquisite one-of-a-kind masterpieces were flown to Singapore especially for the event. In addition, the event featured exclusive limited edition pieces that were only on sale at The Shoppes. Invited guests at the grand launch were dazzled by 20 industry heavyweights like Chopard, Tiffany & Co., Franck Muller, Bulgari, Hermès, and Vacheron Constantin. All exhibiting brands had retail shops housed under The Shoppes, showcasing its worth as Asia’s leading shopping destination. After the launch on 23 August, the exhibition was opened to the public till 2 September. Viewing hours were from 10am to 10pm daily.
The widely acclaimed diamond authority of the world, Tiffany & Co., is showcasing the sensational rhapsody diamond necklace. At 20.34 carats, the fancy vivid yellow cushion-cut rhapsody diamond is further enhanced with a platinum necklace with 37 Tiffany Legacy diamonds based on period jewels, and 674 round bezel-set diamonds. It is truly a beautiful sight to behold.
One of the enchanting creations on display is the Giga Tourbillon, the latest record-setting innovation from Franck Muller (Pictured Below). It debuts as the world’s largest tourbillon cage- 20mm- to be fitted in a wristwatch.
(Above: Giga Tourbillon by Franck Muller)
Another alluring exhibit is the Serpenti Collection from the acclaimed Italian jeweler Bulgari (Pictured below). Crafted with consummate mastery, the magnificent jewels and timepieces were inspired by the power and dynamism of the serpent.
(Above: Serpenti Timepiece by BVLGARI )
The grand launch successfully opened the exhibition with much splendor. Guests were delighted with the free flow of Courvoisier 12 Years Old and Nicolas Feuillatte Brut Reserve Champagne, kindly sponsored by Beam Global through an tie-up arrangement with The Peak. The Shoppes at Marina Bay Sands, and their retailers complimented the flawless quality of the set-up and were pleased with the opportunity to mingle with the HNWI invited by The Peak to the event. Lester Koh, Senior Manager of Retail Marketing from MBS, expressed that The Shoppes have received nothing but compliments from the retailers after the event and that The Peak had played an important role in the collaboration's triumph.
(Spotted: Guests viewing the exhibits)
There was also extensive press coverage in various avenues such as newspapers, online magazines, and mall advertisements in Marina Bay Sands to publicize the exhibition. The Peak is proud to partner The Shoppes at Marina Bay Sands on this integrated ad project, which also includes a MBS Booklet that accompanied The Peak’s July issue.
(Top: The MBS booklet for watch retail shops at The Shoppes, The Peak July 2012 Issue, 36 pages )
(A spread inside the MBS Booklet: In full bloom)
In this integrated creative buy, not only do The Peak’s readers get to read about the brands housed under the mall, they also get to enjoy an exclusive preview of a carefully curated collection of watches and jewelry first hand at the exhibition.
(A feature inside the MBS Booklet: All time high)
The Peak has created a seamless experience to reinforce its core message as a deliverer of exclusive luxury. Such an integrated approach is also more effective in reaching out to the right target audience. The integrated buy was a great success largely due to the Marketing, Sales and Editorial teams of The Peak working seamlessly together.
We congratulate them on their success and look forward to more exciting activities to come.
About jacqyeo :
Jacqueline lives in a small city but she dreams of a bigger one every night. Too often, her wallet empties itself through spending ridiculous amounts on musicals and plays. Café-hopping with her nose buried in a good book is her ideal way of spending a Sunday. Reach her at email@example.com for a chat, she doesn’t bite!
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