Is Online Marketing in Malaysia Dead Before It Even Started? (Industry Talk)
From debts of RM40mil to market leader, AirAsia has internet marketing to thank. But why are other Malaysian companies ignoring digital media at their own peril? Read on and let us have your take on this issue.
HARDWAREZONE.COM Singapore held Regional Training Seminar for its regional counterparts in SPHM Office (Industry Talk)
As part of our initiative to maintain support to our partners overseas, on March 20-21, HardwareZone.com held a two-day regional training seminar for four delegates from HardwareZone.com Malaysia and the Philippines in the SPH Magazines office in Singapore.
Christy Turlington on the cover of March issue Harper’s BAZAAR Singapore (Industry Talk)
It was Cindy Crawford, apparently, who managed to get Christy Turlington to shoot for Harper’ BAZAAR. See more behind the scenes photos with the team in the Bronx.
Singapore Retail Malls Scale Up Consumer Engagement On Social Media (Research)
From that of the conventional display banners, electronic mailers and mircro-sites, major retail malls are looking to adopt platforms that, first, facilitate connections between malls and shoppers and, second, provide integrated social functions to have shoppers recommend promotions and positive experiences to friends in their social network.
Men’s Health Singapore #1 in Digital Media of the Year 2011 (Industry Talk)
Men’s Health Singapore (www.menshealth.com.sg) emerged as first place in the 2011 Digital Media of the Year rankings for the Men’s genre. It is seen to be popular with men 18-39 by marketers reaching out to this demographics. It covers men’s fitness, health, grooming and is for the sophisticated and active male.
Display banners are dead, or are they? (Industry Talk)
If you have stayed long enough in the media industry, the above wouldn't sound unfamiliar to you. So are display banners really dead? Without thinking too much, it does seems so with the falling click-through rate (CTR). And with the whole industry still using CTR as a basis of measurement of campaign performance, it's bad [...]
