Men’s Health Grooming Survey 2012 now open for participation (Research)
Men’s Health Singapore carries out a survey on men’s grooming every year to find out more about the habits and preferences of men in Singapore. Help us understand your grooming style better, and stand to win watches and fragrances!
Singapore Retail Malls Scale Up Consumer Engagement On Social Media (Research)
From that of the conventional display banners, electronic mailers and mircro-sites, major retail malls are looking to adopt platforms that, first, facilitate connections between malls and shoppers and, second, provide integrated social functions to have shoppers recommend promotions and positive experiences to friends in their social network.
The Southeast Asia Digital Consumer by Nielsen (Research)
Nielsen has recently released the Southeast Asia Digital Consumer Report on 30th September 2011. This report aims to investigate the current state of play of digital consumers in Singapore, the landscape in which they interact, with what devices, and ultimately, where things are headed. Noticeably, there is a strong emphasis on the impact of social media [...]
Detailed Study into Profile of HWZ Audience (Research)
In most consumer sectors, there is always this age group or minimum education level or occupation type or minimum household income, or a combination of one or more that constitutes the core target audience.
Based on August Nielsen research data on demographics via their Market Intelligence, we had done a detailed breakdown of the HWZ audience [...]
Work hard, play harder: Business Elites in Singapore (Research)
Asia was instrumental in leading the world out of economic downturn, and the Asian business elite are at the sweet spot to drive further growth.
This is one of the main highlights of the BE:Asia 2011 survey findings released in Singapore last week. This comprehensive media survey of Asia’s Business Elite is in its 13th year running [...]
The Men Do Get It – Grooming, that is! (Research)
Ever wondered about the attitudes, habits and purchasing preferences of men on grooming? Find out here as Men’s Health Singapore shares some interesting results from this year’s Grooming Survey during the Grooming Awards 2011.
