It’s a Man’s World…

…and for once, CLEO is happy to live in it. It was, after all, a world of our own design. What am I talking about? CLEO’s Most Eligible Bachelors – our signature event – which we’ve been running for over 20 years now!

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One of the questions people often ask about Bachelors (apart from “Got any hot ones this year?” and “Can I be one?”) is simply, “You must get tired of it, right?” Well, putting together Bachelors is a huge effort and takes months of planning, that’s for sure. But every year CLEO’s aim is to keep it fresh, not just for the team, but for our readers as well.


Yes, the times are a-changing, and CLEO’s Most Eligible Bachelors 2016 looks very different from what it looked like ten, or even 21 years ago. But this year, we implemented some of the biggest changes the event has ever seen.

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The first major change was we dropped the “50” from our title – and ended up with a more tightly edited crop of eligible men than we’ve had in years. For the first time, we also put into action an integrated publicity plan that spanned not just our print edition, but also our website and various social media platforms.


It took a lot of work to meticulously plan and co-ordinate all of it with our marketing team, but it was worth it to make sure we gave our 30 Bachelors the best opportunity to shine. The result was a 30% increase in overall traffic to our website, plus increased engagement across all our social media channels, so we can definitely say that all the hard work has paid off!

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Now that the event is over, there’s still work to be done – we’re just putting the finishing touches on the winner’s spread that will feature in our May issue, with continuing coverage of our top Bachelors on our website, too. But I can’t escape a curious sense of deflation now that the event itself has come and gone… Oh well, there’s always next year to look forward to! 

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About Kit Chua :

Kit is the Associate Editor of CLEO Singapore. She fills her time with baking, reading, watching House of Cards, and tending to her pet dog, Molly.

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