5 ways to ace marketing in 2019

By : SPHmagazines
January 2, 2019
Tags: , , , ,
Category: Industry Talk

*A version of this article first appeared on INMA.org.

Previously, we had our leaders gazing into the crystal ball and sharing their predictions on what will take marketing by storm in 2019.


Picking up on our CEO’s point on accepting that “nobody has the answers” and to “try and try again”, consider doing business today as akin to standing on a moving treadmill.


If you come up with ideas intermittently, you could, at most, be running in the same spot. If you innovate strategically and voraciously, you will be sprinting faster than your competition. But if you decide not to fix things just because they ain’t broken — in other words, you refuse to innovate — you will most surely be left behind!


If you ask us for a blueprint to ace marketing in 2019, it’s most likely to be a mash-up of these:

1. Marketing along the value chain is key for survival.

2. Organic growth strategies need to be highly supplemented by deliberate collaborations and partnerships

3. Video is crucial in delivering the highest form of consumer relevance and engagement.

4. “Value adding” needs to evolve into “value creation.”

5. We need to think and act like a start-up and make things happen yesterday.


In London 288 years ago when Edward Cave launched The Gentleman’s Magazine, known to historians as the first modern magazine, little did he realise what shape or form his brainchild would become in the 21st century. Incidentally, Mr. Cave coined the term “magazine” borrowing from the French word “magasin,” which means storehouse.

We are hugely positive that the world of “magasins” contains a storehouse of opportunities, awaiting to be unlocked by an avalanche of innovative and disruptive strategies!

Mary Kay Ash, the founder of Mary Kay cosmetics, was quoted to have said: “There are three types of people in this world: Those who make things happen, those who watch things happen, and those who wonder what happened.” If you’re thinking along the same lines as us, I guess you know who you want to be!

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