Moving Forward The Online Way
By Jackie LeeI am going to talk about some online trends, how has clickTRUE evolved over the period and going forward how we have positioned ourselves. Let’s start with a few bold Trends and Facts of online that I have read and strongly believe in.
1. The web will become a much stronger component of the total media consumed
a. Internet will co-exist strongly together with Print, TV and Radio
b. The only way that will happen is to eat up marketshare from the rest. More from TV.
2. The web will be accessible anywhere
a. Web access will not focus around the computer or laptops.
b. The penetration of mobile phones /devices and no. of mobile subscribers has exceeded the total number of desktops and laptops.
c. Bandwidth services are becoming more affordable.
3. The Web will be Media Centric
a. Blog and web content are moving from being text focused to media rich with embedding of videos and social games becoming a normal part of the web experience.
4. Social Media will be the Web’s Largest Component
a. Time spent on social media sites has grown over 250% over the 2 years. Nielsen stats show that social media usage has increased by 82% in the last year.
b. It has taken Radio 38 years to reach 50 million reach. TV took 13 years and Internet took 4 years. iPhone /iPod took 3 years. Facebook reaches out to 200million in less than 1 year and overtaken Yahoo! In US traffic in Feb 2010.
The collective consciousness of humans is moving online and if companies and brands want to influence their customers they need to be there too. Is your company moving online into the spaces and segments where your customers are?
How has clickTRUE adjusted over these periods to accommodate for these trends? Here are some examples.
- We have progressed upstream towards a more consultancy model moving beyond just SEM and SEO.
- Social Media Optimization, Conversion Rates Optimization and Landing Page Design are something that we are spending a lot of our time now for our clients.
- We firmly believe in marketing, one need to measure and then better it. Test, measure and retest again. In this way, marketing can be then accountable, profitable. We spend a lot of effort on our website to make it a highly converting one. We still plan to make it even better in our next revamp despite the many iterations.
Next steps are to continue to market clickTRUE as a premium online performance marketing brand and we are planning our regional expansion into Malaysia and Indonesia to tap the rapidly growing opportunities. To understand more about what we do at clickTRUE, please visit http://www.clickTRUE.biz. You know where we are and we welcome every enquiry.
Other than stating the obvious, anything revolutionary to share? You talk abt companies moving online, but what are companies willing to pay?
Hi Observer,
Thanks for the feedback. As obvious the points above can be, the revolution is in the actual embrace and evolution of one firm’s services and products. Most successful products/services usually stop learning and innovating as legacy of success often become the inertia.
We must constantly remind to put into practice what we believe in if not such obvious points will continue only to be points on paper or on a blog article. Thus, walking the talk is key.
As for what companies are willing to pay now? Let me just share what i believe as well. As quoted from Sir Martin Sorrell, CEO of WPP Group whose ad revenues of $15 billion and billings of $67.4 billion, he believes that companies will eventually spend up to 20% of their budget online. In Singapore, our ad spend online is barely 4% of ADEX. This will continue to change very rapidly across all industries with IT industry leading the change.
Hope this helps.