Shape’s first social media competition was a success!

Zarelda Marie Goh

As being health-obsessed is now trendier than ever, the power of fitness influencers has exploded. Social media channels such as Facebook, YouTube and Instagram have enabled them to positively impact women from the world over.


Many influencers have also become household names in their own right. However, at Shape, we realised that there are many fitness enthusiasts out there who haven’t reached celebrity status. We felt compelled to give them a platform to empower other women, and so the first-ever Shape Fit Girl competition was created.


The aim of the Shape Fit Girl competition was to search for an inspiring female fitness enthusiast in Singapore – one who works out regularly, enjoys eating healthily and shares her journey on social media.


Launched in October last year, the competition was executed purely online. Entries for the Shape Fit Girl competition were submitted via Instagram, where interested parties uploaded a photo of themselves, told us why leading a healthy lifestyle is important and hashtagged #ShapeFitGirl. Shape received over 100 unique submissions within three weeks.


In the pre-judging round, 20 girls were shortlisted to come down to the Shape office for an interview, after which five finalists were chosen. The finalists had did an Instagram takeover with Shape and were featured in the February 2017 issue.


The winner was chosen among the five finalists, determined 90 per cent by the judges and 10 per cent by public voting. Over the five-week voting period from 21 December 2016, Shape received a total of 6,782 votes and 1,649 unique votes. A prize from Reebok was given to one lucky voter.


The judges comprised of Group Editor of SPH Magazines, Raymond Goh; Senior Fitness Manager of Amore’s Group, Pauline Won; Brand Manager of Reebok, Lyn Lay; and Brand Executive of Za Cosmetics Singapore, Sharon Lee. I was one of the judges as well.  

Victoria Pang, 23, a final year student at the Faculty of Science, National University of Singapore, came out tops and won herself a cover shoot with Shape. Not only was she the cover girl for the Shape’s March 2017 issue, her story was also featured in the same issue.


She won the judges over with her well-curated Instagram account @veektoriaa, which detailed her love for fitness, wellness and living a happy life. Her bubbly personality and fresh face shone through in her posts. Personally, I thought that Victoria personified the values of Shape. Most importantly, she showed a genuine interest in living healthily.


In addition to the cover shoot, Victoria took home a whole bunch of prizes from our sponsors: Amore Fitness (co-presenter), Reebok (official apparel) and Za Cosmetics Singapore (official makeup).


Given the success of the inaugural Shape Fit Girl competition, we are definitely considering running it again for a second time.


Photo credits: SPH Magazines

About Zarelda Marie Goh :

Zarelda Marie Goh is the editor of Shape Singapore. The self-professed fitness and wellness junkie spends most her time outside of work doing exactly what she does while on the job. When she’s not exercising or checking out the latest healthy restaurant, you’ll find her volunteering at non-profit organisation Aidha or studying Korean.

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