In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia. Nothing fosters authentic […]
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If you follow our Facebook page, you may have seen pictures of our staff posing with a certain character. She is our resident cool girl, Moomoko – the first AR character created by a local magazine! Here we explore opportunities in using Augmented Reality for brand marketing. We have seen a glimpse of the […]
(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]
Welcome to the age of disloyal customer. The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]
We noticed a few new things popped up around our Level 8 office over the last few weeks. All these changes led up to our very first townhall meeting by our CEO on Jul 26, 2018. The inaugural TRIBAL SUMMIT kicked off with the best thing there were – drinks! Our friends from Pernod Ricard set up […]
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