Welcome to the age of disloyal customer. The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]
We noticed a few new things popped up around our Level 8 office over the last few weeks. All these changes led up to our very first townhall meeting by our CEO on Jul 26, 2018. The inaugural TRIBAL SUMMIT kicked off with the best thing there were – drinks! Our friends from Pernod Ricard set up […]
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Check out some of the videos we created for this series! Don’t miss this chance to get your own branded video with media exposure. Secure your bookings by writing to firstname.lastname@example.org now!
Twenty-five years ago, two industrious expatriates found themselves on Singapore’s shores – and immediately searched for recommendations on where to live, send their kids to school and shop; how to find new friends; and who were the best doctors and hairdressers around. But, back then, there was no one trusted source. (Remember, this was 1993 […]
Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]
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