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Twenty-five years ago, two industrious expatriates found themselves on Singapore’s shores – and immediately searched for recommendations on where to live, send their kids to school and shop; how to find new friends; and who were the best doctors and hairdressers around. But, back then, there was no one trusted source. (Remember, this was 1993 […]
Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]
Digital advertising is in a stage of emergency. Fraught with bot, visibility and measurement issues, brands are losing trust in digital advertising. We are only halfway through in 2018, and already gone through a number of scandals: Logan Paul on Youtube, Cambridge Analytica on Facebook, and more recently, Facebook was found providing user data to […]
You’ve seen the news – June is going to be another hot month. With the World Cup coming up, we don’t get a chance to cool down, and our colleagues seem to have caught the World Cup fever! Even our CEO couldn’t resist getting in on the action. http://sphmagazines.tumblr.com/post/174453459796/up-on-the-roof-world-cup-edition
Publish Asia is WAN-IFRA’s premier conference in the Asia-Pacific region. Held in Bali, the 2018 edition featured over 30 top Asian and international speakers from prestigious media outlets in the region. Our very own Geoff Tan, Managing Director, Market Development, gave a compelling presentation on the power of Brand Activations, and we are excited to share […]
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