SPHmagazines
Industry Talk | Research

How can brands hack the sales funnel?

By : SPHmagazines | March 14, 2018

(This article first appeared on INMA.org in Feb 2018) Before making the commitment to purchase, consumers do extensive research to ensure their hard-earned money is being well spent. You might think such behaviour is reserved only for big-ticket purchases. As it turns out, no purchase is too insignificant — even the kind of toothpaste people […]

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SPHmagazines
Events | Industry Talk

2018 HWM+HardwareZone.com Tech Awards

By : SPHmagazines | March 8, 2018

HWM, Singapore’s leading tech magazine, and HardwareZone.com, Singapore’s No.1 online technology portal, both part of SPH Magazines’ Men’s Network, revealed the winners of the 2018 HWM+HardwareZone.com Tech Awards in a ceremony held at the historical National Museum of Singapore. 72 award categories were up for grabs this year, with 43 Readers’ Choice categories for best […]

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SPHmagazines
Campaign Showcase | Events

ST-Torque Awards 2017

By : SPHmagazines | February 28, 2018

For the seventh year running, Torque – a monthly motoring title published by SPH Magazines – has partnered with The Straits Times (ST) to select the best new cars of the year, based on a robust voting system that sets the standard for automotive awards in Singapore. The contenders were rated against their typical rivals […]

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Geoff Tan
Campaign Showcase | Events | Industry Talk

Start-up thinking results in sponsored formal ball for The Peak

By : Geoff Tan | February 19, 2018

(This article was first published on INMA on Feb 18 2018) One of the key fundamentals in a successful media organisation of the now is the ability to “think like a start-up and act like a start-up,” despite being housed within a large and cumbersome legacy infrastructure. Looking back at the past to plan for the future […]

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SPHmagazines
Events

The Peak’s Inaugural Diplomatic Gala Ball

By : SPHmagazines | January 22, 2018

The Peak celebrated an evening of cross cultural sharing with the attendance of over 80 ambassadors, high commissioners, senior consular personnel and their partners dressed in their national costumes and key corporate business leaders, at the Shangri-la Hotel, Singapore This event was co-organised and graced by His Excellency Zenon Kosiniak-Kamysz, Ambassador of the Republic of […]

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SPHmagazines
Industry Talk

How can your brand shorten the purchase journey for consumers?

By : SPHmagazines | January 3, 2018

  To keep up with inquisitive and digitally savvy consumers, brands are increasingly innovating on the shopping experience to engage with this discerning group. Your brand too can jump aboard, and start by shortening the purchase journey. With Snappar, the shopping process is set to transform completely! A partnership between ViSenze and Singapore’s top magazine […]

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Hafizah Hazahal
Ad Packages | Research

Marketers, do not miss out on the men.

By : Hafizah Hazahal | December 31, 2017

Women have traditionally been the go-to consumer segment for brands for their marketing and advertising activities, driven by the grand wisdom that men do not “go shopping” and when they head to a store, they already know exactly what they are looking for (and hence do not browse). However, the digital world has brought about […]

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SPHmagazines
Culture

Long Service Award 2017

By : SPHmagazines | December 28, 2017

We kicked off the year-end celebrations by honouring our colleagues for their dedicated service and contributions to the company! Check out the full list of recipients who received their 10- and 20-year long service awards from our CEO. Congratulations all!  Receiving the award for 10 years of service:  Rachel Yee, Administrative Executive Munirah Binte Abdul Rahman, […]

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SPHmagazines
Ad Packages | Industry Talk

What is missing from your 2018 media plan?

By : SPHmagazines | December 6, 2017

If you are still scrambling to collate information from your media partners for your media plan for 2018, don’t forget these. We’ve done the legwork for you by gathering all our newly-minted 2018 Rate Cards here! Do you know that the average Singapore reader spends almost an hour reading magazines? This is in stark contrast to the now familiar […]

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SPHmagazines
Campaign Showcase | Events

The Peak Premier Dinner with Maybank

By : SPHmagazines | November 17, 2017

In another eventful installation of the Peak Premier Dinner, this time with Maybank, guests were treated to a masterful menu of modern Chinese cuisine by an award-winning culinary team at VLV Singapore, along with a magic show, and jewellery showcase.   Interested to know more? Check out The Peak’s other Premier Dinners, or Contact us to find out how we can help your […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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