clickTRUE
Industry Talk

Google Analytics – Remove The Guesswork From Your Online Marketing Campaigns

By : clickTRUE | May 20, 2010

What is Google Analytics? Find out how this simple yet powerful tool can help you to optimize your online marketing campaigns, drive value to your business, and at the same time improve your customers’ experience.

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oomph
Campaign Showcase

Canon PowerShot SX210 IS

By : oomph | May 14, 2010

Canon wanted an interactive and entertaining approach for its regional launch of PowerShot SX210 IS digital camera. They challenged SPH Magazines’ in-house creative agency, Oomph!, to come up with an idea that is diverse and engaging.

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oomph
Campaign Showcase

Hardware Zone Footie Fever

By : oomph | May 12, 2010

HWZ Footie Fever is a great opportunity for members to interact during the Euro 2008 season. The objectives are to encourage participation of activities, drive traffic to the forums and encourage new users to register.

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clickTRUE
Campaign Showcase

Driving Quality Traffic, Regional Exposure To Panasonic Asia Website

By : clickTRUE | May 12, 2010

Panasonic, one of our larger technology clients and well-known for providing electronics solutions for consumers/businesses, worked with us to run a campaign to increase awareness and drive traffic to their online portal. A major challenge was to conceptualise and execute a large scale, regional campaign within the short time frame of less than a month.

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SPH Magazines 360
Industry Talk

Why The World Needs AVATAR To Win Best Picture At The Oscars

By : SPH Magazines 360 | May 12, 2010

Never before has the upcoming 2010 Oscars showdown been a nail-biting and closely watched event in the history of motion picture. But while there are 10 nominees for Best Picture, everybody knows it’s a two-horse race between James Cameron’s AVATAR and ex-wife Kathryn Bigelow’s The Hurt Locker. There’s more at stake than just the initial dramatics and hoopla, and here’s why.

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SPH Magazines 360
Industry Talk

A Potential Battle Looms: Cinema 3D Versus Living Room 3D

By : SPH Magazines 360 | May 12, 2010

Cinema-goers today have a choice between 2D and 3D versions of a movie. But what if one day, the 3D Blu-ray movie version is also available, would this change their choice of wanting a 2D or 3D movie experience at the theater? What are the factors that will influence this decision?

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SPH Magazines 360
Industry Talk

Extreme Overclocking With Liquid Helium? It’s Just Plain Irresponsible

By : SPH Magazines 360 | May 12, 2010

When it comes to breaking overclocking records, liquid helium is on top of every overclocker’s secret weapon list. But little do they know, they are doing mankind more harm than good. And it’s a shame that organizations are sponsoring such activities today.

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SPH Magazines 360
Industry Talk

It’s Sad When Organizations Misuse Social Media

By : SPH Magazines 360 | May 12, 2010

Everyday, I’m bombarded with all sorts of requests in Facebook – from helping friends fertilize their crops in Farmville to joining other users in a cause to save mother Earth. These are all fine and good. But when an organization begins to misuse social media and mislead users into deceptive marketing tactics, I get upset.

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clickTRUE
Campaign Showcase

Dehygienique (Asia) Pte Ltd Cleans Up The Business With Help From SEM

By : clickTRUE | May 12, 2010

Dehygienique (Asia) Pte Ltd, a Singapore based indoor hygiene service provider and cleaning system distributor, signed on with clickTRUE for Search Engine Marketing services from November 2006.

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clickTRUE
Announcements

Technology Brands Shine

By : clickTRUE | May 12, 2010

The HWM+HardwareZone.com Tech Awards 2010 saw the giving out of awards to 37 companies across 60 categories. Held at the swanky ballroom of Sheraton Towers, the awards honour industry players who have introduced products of exceptional quality, innovation and performance.

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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