Why brands should consider video marketing

By : SPHmagazines
December 17, 2018
Tags: , , , , , ,
Category: Industry Talk | Research

We’ve all heard how “pictures paint a thousand words”. An image can illustrate complex ideas the same way a large amount of text could. The evolution of technology has changed the way consumers view and digest information. In recent years, we have moved from images to interactive visual content as applications such as Instagram and Facebook stories created a swing in consumer preference towards immersive video storytelling.


Cisco predicts that by 2022, 82% of the world IP Traffic will be from videos. In Singapore itself, 76% of Singaporeans watch online videos daily and spend an average of 2 hours each day on online video content (Kantar TNS). Thus brands that neglect video marketing will miss out on reaching majority of consumers.


Videos help to communicate who you are as a brand and make it come alive to your audience. It provides an opportunity for brands to deliver original and unique content experience that will make the brands more memorable.


However, not all videos are created equal. According to the 2018 Content Preference Survey consumers are becoming “more discerning and selective in the content they decide to consume.” They are seeking value-added information which is supported by data and research, with 65% placing a higher preference for content from industry influencers. Hence, if video content is King, the credibility and trustworthiness would be its Queen, in creating a holistic brand experience.


This is where publishers can be a valuable partner for brands in crafting their video marketing strategy. Their expert writers and editors have deep knowledge of not only the industry, but also of their readers, resulting in lasting bond and trust. Furthermore, brands can also benefit from brand-safe surroundings, leading to positive branding in consumers’ minds.


Get started with SPH Magazines Video Solutions today or contact us for a discussion.


Still not convinced on the power of video marketing? Here are the reasons why it’s a must-have.


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