Is Online Marketing in Malaysia Dead Before It Even Started? (Industry Talk)
From debts of RM40mil to market leader, AirAsia has internet marketing to thank. But why are other Malaysian companies ignoring digital media at their own peril? Read on and let us have your take on this issue.
Singapore Retail Malls Scale Up Consumer Engagement On Social Media (Research)
From that of the conventional display banners, electronic mailers and mircro-sites, major retail malls are looking to adopt platforms that, first, facilitate connections between malls and shoppers and, second, provide integrated social functions to have shoppers recommend promotions and positive experiences to friends in their social network.
10 Social Media Mistakes (Part 2) (Industry Talk)
10 Social Media Mistakes (Part 2). Many businesses are jumping on the bandwagon and getting on social media platforms but many companies, despite being matures users of social media, still make mistakes. Here are five common social media mistakes that many businesses make, and should avoid.
10 Social Media Mistakes (Part 1) (Industry Talk)
10 Social Media Mistakes (Part 1) Many businesses are getting on social media platforms but even as matures users of social media, many continue to make blunders. Here are five common social media mistakes that many businesses make, and should avoid.
What Makes A Good Website? (Industry Talk)
Most people think a well-navigated, aesthetically appealing website with good content are ALL the attributes you need for a great website. Truth of the matter is, the above mentioned are imperative in any successful website, but that’s just the tip of the iceberg. So, what exactly makes an awesome website?
Designs To Save Newspapers? (Industry Talk)
I recently came across this presentation by Jacek Utko, who is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards but increase circulation by up to 100%! Can good design save newspaper?
