Singapore Retail Malls Scale Up Consumer Engagement On Social Media (Research)
From that of the conventional display banners, electronic mailers and mircro-sites, major retail malls are looking to adopt platforms that, first, facilitate connections between malls and shoppers and, second, provide integrated social functions to have shoppers recommend promotions and positive experiences to friends in their social network.
What Does Social Media Have To Do With My Business? (Industry Talk)
What Does Social Media Have To Do With My Business? Learn how social media can be relevant to exclusive big name brands.
Forums: A Crucial Social Media Platform In Southeast Asia (Industry Talk)
The recent iStrategy conference covered social media marketing through Facebook, Twitter, mobile, content sharing sites like slideshare, Flickr and YouTube and more. Being part of the team behind Singapore’s most visited & highly interactive forum – the HardwareZone.com Forums, I was surprised that forum marketing is not a key topic covered in iStrategy.
Why Do Customers Like Your Facebook Page? (Industry Talk)
Just recently, Starbucks became the first consumer brand to achieve 10 million fans on Facebook. These days, almost every brand out there are jumping onto the social media bandwagon. But honestly, how many of your customers are fans of your brand and what do they want out of that relationship?
Is Traditional Media Still Relevant In Our Modern World? (Industry Talk)
Technology may be driving new ways of communicating online, but we don’t see traditional mediums being ousted from the face of the earth anytime soon. What are your views?
DKNY Campaign Targeting Social Media Profiles Successfully (Campaign Showcase)
Estee Lauder, one of the world’s leading manufacturers of skin care, cosmetics,perfume and hair care products, had recently worked with clickTRUE to promote their DKNY fragrance product line – Bedelicious Scent’s limited edition Pop Art packaging.
