Hafizah Hazahal
Industry Talk | Research

Magazine media has run its course with the fashion industry…Not!

By : Hafizah Hazahal | March 7, 2017

(This article was first published on INMA on 26th February 2017) Rapid innovations in technology have altered consumers’ expectations. With information readily available on demand, no longer are they willing to wait; what they see they want immediately. While consumers of the past are able to patiently wait for magazines’ coverage of collections months after […]

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Charmaine Ho
Announcements | Industry Talk

“We Should all be Feminists” is at the Heart of Harper’s BAZAAR’s March Issue

By : Charmaine Ho | March 7, 2017

Christy Turlington Burns looks at you from the cover of our March 2017 issue. Her hair is slicked back, all the better to show off a face that has been touted as being the most perfect in the world (so much so that the Metropolitan Museum of Art’s Costume Institute once cast her face for […]

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Hafizah Hazahal
Industry Talk | Research

Adspend forecast for Southeast Asia, Hong Kong and Taiwan

By : Hafizah Hazahal | March 1, 2017

Last month, we attended eMarketer and IAB’s sharing session on their inaugural Adspend Report for Southeast Asia, Hong Kong and Taiwan. Here are the key points for marketers to note: Due to differing internet and smartphone penetration rates, digital advertising growth rates vary significantly across the region. In terms of digital’s share of total media […]

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Sara Lyle Bow
Announcements | Industry Talk

The Finder Celebrates Top Expatpreneurs and Expat-Friendly Businesses in Singapore

By : Sara Lyle Bow | February 27, 2017

“Expatpreneurs are looking for an opportunity, and they can’t find it in traditional ways. They take a deep breath and take a chance.”   This quote by Dr. Yvonne McNulty, Senior Lecturer at SIM University – and one of the researchers who coined the term “expat-preneur” in 2015 – appears in The Finder’s newest issue. […]

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SPH Magazines 360
Campaign Showcase | Industry Talk

Campaign Showcase: Exclusivity

By : SPH Magazines 360 | February 23, 2017

In a new series, we will be showcasing different campaigns from around the world. Our first entry shows how even a brand name can be integrated into a campaign for greater impact. In this campaign, Louis XIII offers a witty use of their brand name to enhance exclusivity of their campaign, by offering their product […]

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