SPH Magazines 360
Campaign Showcase | Events | Industry Talk

Event Showcase: CLEO’s Most Eligible Bachelors 2017

By : SPH Magazines 360 | May 16, 2017

From Cleo Singapore’s website: We’ve crowned the winner for CLEO Most Eligible Bachelors 2017! In case you missed our Finals Party last night at Zouk, Amos Ngeow took home top honours, becoming the 22nd CLEO Most Eligible Bachelor in the history of CLEO Singapore. Of course, that wasn’t the only highlight of the show. See […]

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Sylvester Ng
Events | Industry Talk

ICON Ball 2017 – Evening in Paradise

By : Sylvester Ng | April 21, 2017

Extract of Sylvester Ng’s speech delivered on April 20 th, 2017, during ICON BALL 2017 at Shangri-la Singapore Ballroom. It’s wonderful to see everyone dressed fittingly to the theme. You have truly transformed Shangria’s Island Ballroom into an “Evening in Paradise”.   ICON editor Sylvester Ng looking sharp in Gucci   As with every year, […]

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Kelvin Tan
Events | Industry Talk

Urban Warriors United

By : Kelvin Tan | April 20, 2017

This year’s edition of the Men’s Health Urbanathlon was the toughest ever –but Singaporean runners rose to the challenge. #RunDifferent, the theme of this eighth Urbanathlon, broke free of the common obstacle-racing format with free-form running to four mega Obstacle Zones: Vertical Heights, a vertical run up 37 storeys of Singapore’s tallest building –Tanjong Pagar […]

Ivan Tan
Industry Talk | Research

A publisher’s take on the digital “exodus”

By : Ivan Tan | April 5, 2017

Is having more always better? Not necessarily, if you are planning a digital advertising campaign. In order to reach a wider audience, advertisers ceded control of their brand over to major digital advertising players such as Google and Facebook. The unchecked hunger for eyeballs in the digital space has jeopardized advertisers’ reputation as brand messages […]

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Zarelda Marie Goh
Industry Talk

Shape’s first social media competition was a success!

By : Zarelda Marie Goh | March 31, 2017

As being health-obsessed is now trendier than ever, the power of fitness influencers has exploded. Social media channels such as Facebook, YouTube and Instagram have enabled them to positively impact women from the world over.   Many influencers have also become household names in their own right. However, at Shape, we realised that there are […]

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Young Lim
Industry Talk

The road ahead for design

By : Young Lim | March 31, 2017

It’s been an exciting time for the design community in Singapore. While the annual Singapore Design Week drew to a close a few weeks ago, local designers here are eagerly looking forward to the start of the widely anticipated Salone del Mobile Milano, or more commonly referred to as the Milan furniture fair. This fair […]

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David Ting
Industry Talk

I’m burning up the highway

By : David Ting | March 29, 2017

Since it’s the month of the annual Qing Ming festival in Singapore, I shall “torque” about Seventh Month motorcars meant to be burnt as tributes to our deceased ancestors and dear departed.   Made of cardboard, paper and cellophane, and probably made in Malaysia, each of these combustible vehicles is designed for the dead living […]

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Ivan Tan
Industry Talk | Research

How to turn your brand into a Premium brand? (Hint: without starting from ground zero)

By : Ivan Tan | March 28, 2017

Despite the sluggish performance of the economy, the premium product category – goods that cost at least 20% more than the average price in the category – is consistently growing, and consumers have been paying more attention to premium products. According to Nielsen, sales in the Southeast Asian premium market grew 21% over 2 years, […]

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Hafizah Hazahal
Industry Talk | Research

Magazine media has run its course with the fashion industry…Not!

By : Hafizah Hazahal | March 7, 2017

(This article was first published on INMA on 26th February 2017) Rapid innovations in technology have altered consumers’ expectations. With information readily available on demand, no longer are they willing to wait; what they see they want immediately. While consumers of the past are able to patiently wait for magazines’ coverage of collections months after […]

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Charmaine Ho
Announcements | Industry Talk

“We Should all be Feminists” is at the Heart of Harper’s BAZAAR’s March Issue

By : Charmaine Ho | March 7, 2017

Christy Turlington Burns looks at you from the cover of our March 2017 issue. Her hair is slicked back, all the better to show off a face that has been touted as being the most perfect in the world (so much so that the Metropolitan Museum of Art’s Costume Institute once cast her face for […]

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