Hafizah Hazahal
Industry Talk | Research

Experience Marketing: Ad Industry’s Answer to Fraud?

By : Hafizah Hazahal | October 25, 2018

In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia.   Nothing fosters authentic […]

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Hafizah Hazahal
Industry Talk | Research

Magazines: Bridging the Physical-Digital Divide

By : Hafizah Hazahal | August 23, 2018

(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]

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Industry Talk | Research

Brand-building for the Disloyal Customer

By : SPHmagazines | August 7, 2018

Welcome to the age of disloyal customer.   The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]

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The Finder
Events | Industry Talk

The Finder’s 2018 Expatpreneur Awards

By : The Finder | June 22, 2018

Twenty-five years ago, two industrious expatriates found themselves on Singapore’s shores – and immediately searched for recommendations on where to live, send their kids to school and shop; how to find new friends; and who were the best doctors and hairdressers around. But, back then, there was no one trusted source. (Remember, this was 1993 […]

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Hafizah Hazahal
Industry Talk Research

SPH Magazines builds a viable digital ecosystem for the entire value chain

By : Hafizah Hazahal | June 19, 2018

Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]

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Industry Talk

The Power of Brand Activations

By : SPHmagazines | May 17, 2018

Publish Asia is WAN-IFRA’s premier conference in the Asia-Pacific region. Held in Bali, the 2018 edition featured over 30 top Asian and international speakers from prestigious media outlets in the region. Our very own Geoff Tan, Managing Director, Market Development, gave a compelling presentation on the power of Brand Activations, and we are excited to share […]

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Young Lim
Industry Talk

Welcome to Home and Decor’s tribe

By : Young Lim | April 24, 2018

  Welcome to the tribe Being alive right now, we are witnessing a world that is rapidly changing – from our lifestyles, to the ways we interact and make sense of a society that is constantly on the move. There’s a lot to take in, but also a lot to enjoy. As curators of the […]

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SPH Magazines 360
Events | Industry Talk

Icon Ball 2018 – The Future is Here

By : SPH Magazines 360 | April 19, 2018

The annual grand ICON Ball is one of the most anticipated events on Singapore’s social calendar. Every year, guests look forward with anticipation on news of ICON’s defined theme for the ball, and set about planning for the dream gown. This year’s theme, “The Future is here” called for guests to dress with futuristic flair […]

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Hafizah Hazahal
Industry Talk | Research

Two media companies on opposite ends of the value chain team up to fight digital disruption

By : Hafizah Hazahal | March 21, 2018

Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place. They have since fought back by scaling up their audience reach with […]

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Industry Talk | Research

How can brands hack the sales funnel?

By : SPHmagazines | March 14, 2018

(This article first appeared on INMA.org in Feb 2018) Before making the commitment to purchase, consumers do extensive research to ensure their hard-earned money is being well spent. You might think such behaviour is reserved only for big-ticket purchases. As it turns out, no purchase is too insignificant — even the kind of toothpaste people […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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