The Finder
Events | Industry Talk

The Finder’s 2018 Expatpreneur Awards

By : The Finder | June 22, 2018

Twenty-five years ago, two industrious expatriates found themselves on Singapore’s shores – and immediately searched for recommendations on where to live, send their kids to school and shop; how to find new friends; and who were the best doctors and hairdressers around. But, back then, there was no one trusted source. (Remember, this was 1993 […]

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Hafizah Hazahal
Industry Talk Research

SPH Magazines builds a viable digital ecosystem for the entire value chain

By : Hafizah Hazahal | June 19, 2018

Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]

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SPHmagazines
Industry Talk

The Power of Brand Activations

By : SPHmagazines | May 17, 2018

Publish Asia is WAN-IFRA’s premier conference in the Asia-Pacific region. Held in Bali, the 2018 edition featured over 30 top Asian and international speakers from prestigious media outlets in the region. Our very own Geoff Tan, Managing Director, Market Development, gave a compelling presentation on the power of Brand Activations, and we are excited to share […]

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Young Lim
Industry Talk

Welcome to Home and Decor’s tribe

By : Young Lim | April 24, 2018

  Welcome to the tribe Being alive right now, we are witnessing a world that is rapidly changing – from our lifestyles, to the ways we interact and make sense of a society that is constantly on the move. There’s a lot to take in, but also a lot to enjoy. As curators of the […]

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SPH Magazines 360
Events | Industry Talk

Icon Ball 2018 – The Future is Here

By : SPH Magazines 360 | April 19, 2018

The annual grand ICON Ball is one of the most anticipated events on Singapore’s social calendar. Every year, guests look forward with anticipation on news of ICON’s defined theme for the ball, and set about planning for the dream gown. This year’s theme, “The Future is here” called for guests to dress with futuristic flair […]

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Hafizah Hazahal
Industry Talk | Research

Two media companies on opposite ends of the value chain team up to fight digital disruption

By : Hafizah Hazahal | March 21, 2018

Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place. They have since fought back by scaling up their audience reach with […]

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Ivan Tan
Industry Talk | Research

How can brands hack the sales funnel?

By : Ivan Tan | March 14, 2018

(This article first appeared on INMA.org in Feb 2018) Before making the commitment to purchase, consumers do extensive research to ensure their hard-earned money is being well spent. You might think such behaviour is reserved only for big-ticket purchases. As it turns out, no purchase is too insignificant — even the kind of toothpaste people […]

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SPHmagazines
Events | Industry Talk

2018 HWM+HardwareZone.com Tech Awards

By : SPHmagazines | March 8, 2018

HWM, Singapore’s leading tech magazine, and HardwareZone.com, Singapore’s No.1 online technology portal, both part of SPH Magazines’ Men’s Network, revealed the winners of the 2018 HWM+HardwareZone.com Tech Awards in a ceremony held at the historical National Museum of Singapore. 72 award categories were up for grabs this year, with 43 Readers’ Choice categories for best […]

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Geoff Tan
Campaign Showcase | Events | Industry Talk

Start-up thinking results in sponsored formal ball for The Peak

By : Geoff Tan | February 19, 2018

(This article was first published on INMA on Feb 18 2018) One of the key fundamentals in a successful media organisation of the now is the ability to “think like a start-up and act like a start-up,” despite being housed within a large and cumbersome legacy infrastructure. Looking back at the past to plan for the future […]

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SPHmagazines
Industry Talk

How can your brand shorten the purchase journey for consumers?

By : SPHmagazines | January 3, 2018

  To keep up with inquisitive and digitally savvy consumers, brands are increasingly innovating on the shopping experience to engage with this discerning group. Your brand too can jump aboard, and start by shortening the purchase journey. With Snappar, the shopping process is set to transform completely! A partnership between ViSenze and Singapore’s top magazine […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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