SPH Magazines 360
Industry Talk

#10YearChallenge…we couldn’t resist

By : SPH Magazines 360 | January 17, 2019

  Remember those days when we used to hover around mamak shops browsing rows and rows of magazines cramped to the brim?  Fast forward 10 years and look at how the newsstand has transformed! But still delivering stories that spark conversations be it online or offline and keeping their loyal followers on the pulse of […]

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SPHmagazines
Industry Talk

5 ways to ace marketing in 2019

By : SPHmagazines | January 2, 2019

*A version of this article first appeared on INMA.org. Previously, we had our leaders gazing into the crystal ball and sharing their predictions on what will take marketing by storm in 2019.   Picking up on our CEO’s point on accepting that “nobody has the answers” and to “try and try again”, consider doing business […]

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SPHmagazines
Industry Talk | Research

Why brands should consider video marketing

By : Saidha Gotboudine | December 17, 2018

We’ve all heard how “pictures paint a thousand words”. An image can illustrate complex ideas the same way a large amount of text could. The evolution of technology has changed the way consumers view and digest information. In recent years, we have moved from images to interactive visual content as applications such as Instagram and […]

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Industry Talk | Research

Experience Marketing: Ad Industry’s Answer to Fraud?

By : Hafizah Hazahal | October 25, 2018

In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia.   Nothing fosters authentic […]

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Industry Talk | Research

Magazines: Bridging the Physical-Digital Divide

By : Hafizah Hazahal | August 23, 2018

(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]

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SPHmagazines
Industry Talk | Research

Brand-building for the Disloyal Customer

By : SPHmagazines | August 7, 2018

Welcome to the age of disloyal customer.   The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]

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The Finder
Events | Industry Talk

The Finder’s 2018 Expatpreneur Awards

By : The Finder | June 22, 2018

Twenty-five years ago, two industrious expatriates found themselves on Singapore’s shores – and immediately searched for recommendations on where to live, send their kids to school and shop; how to find new friends; and who were the best doctors and hairdressers around. But, back then, there was no one trusted source. (Remember, this was 1993 […]

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Industry Talk Research

SPH Magazines builds a viable digital ecosystem for the entire value chain

By : Hafizah Hazahal | June 19, 2018

Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]

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SPHmagazines
Industry Talk

The Power of Brand Activations

By : SPHmagazines | May 17, 2018

Publish Asia is WAN-IFRA’s premier conference in the Asia-Pacific region. Held in Bali, the 2018 edition featured over 30 top Asian and international speakers from prestigious media outlets in the region. Our very own Geoff Tan, Managing Director, Market Development, gave a compelling presentation on the power of Brand Activations, and we are excited to share […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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