SPH Magazines 360
Events | Industry Talk

Icon Ball 2018 – The Future is Here

By : SPH Magazines 360 | April 19, 2018

The annual grand ICON Ball is one of the most anticipated events on Singapore’s social calendar. Every year, guests look forward with anticipation on news of ICON’s defined theme for the ball, and set about planning for the dream gown. This year’s theme, “The Future is here” called for guests to dress with futuristic flair […]

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Hafizah Hazahal
Industry Talk | Research

Two media companies on opposite ends of the value chain team up to fight digital disruption

By : Hafizah Hazahal | March 21, 2018

Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place. They have since fought back by scaling up their audience reach with […]

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Ivan Tan
Industry Talk | Research

How can brands hack the sales funnel?

By : Ivan Tan | March 14, 2018

(This article first appeared on INMA.org in Feb 2018) Before making the commitment to purchase, consumers do extensive research to ensure their hard-earned money is being well spent. You might think such behaviour is reserved only for big-ticket purchases. As it turns out, no purchase is too insignificant — even the kind of toothpaste people […]

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SPHmagazines
Events | Industry Talk

2018 HWM+HardwareZone.com Tech Awards

By : SPHmagazines | March 8, 2018

HWM, Singapore’s leading tech magazine, and HardwareZone.com, Singapore’s No.1 online technology portal, both part of SPH Magazines’ Men’s Network, revealed the winners of the 2018 HWM+HardwareZone.com Tech Awards in a ceremony held at the historical National Museum of Singapore. 72 award categories were up for grabs this year, with 43 Readers’ Choice categories for best […]

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Geoff Tan
Campaign Showcase | Events | Industry Talk

Start-up thinking results in sponsored formal ball for The Peak

By : Geoff Tan | February 19, 2018

(This article was first published on INMA on Feb 18 2018) One of the key fundamentals in a successful media organisation of the now is the ability to “think like a start-up and act like a start-up,” despite being housed within a large and cumbersome legacy infrastructure. Looking back at the past to plan for the future […]

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SPHmagazines
Industry Talk

How can your brand shorten the purchase journey for consumers?

By : SPHmagazines | January 3, 2018

  To keep up with inquisitive and digitally savvy consumers, brands are increasingly innovating on the shopping experience to engage with this discerning group. Your brand too can jump aboard, and start by shortening the purchase journey. With Snappar, the shopping process is set to transform completely! A partnership between ViSenze and Singapore’s top magazine […]

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SPHmagazines
Ad Packages | Industry Talk

What is missing from your 2018 media plan?

By : SPHmagazines | December 6, 2017

If you are still scrambling to collate information from your media partners for your media plan for 2018, don’t forget these. We’ve done the legwork for you by gathering all our newly-minted 2018 Rate Cards here! Do you know that the average Singapore reader spends almost an hour reading magazines? This is in stark contrast to the now familiar […]

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Ivan Tan
Industry Talk | Research

Digital publishing success requires distribution innovation

By : Ivan Tan | September 27, 2017

This article first appeared on INMA on 17th September 2017   A year ago, we shared SPH Magazines’ ABC formula for facing off digital disruption.   We leveraged the strong involvement and engagement of our premium magazine audience, which voluntarily associates with our brands and welcome advertising messages as much as content. We also pushed ahead with enhancing […]

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Ivan Tan
Campaign Showcase | Industry Talk | Research

How can brands develop their complimentary WiFi Service to engage consumers?

By : Ivan Tan | September 20, 2017

These days, WiFi is the first thing that I look out for. When I walk into a shopping mall, café, or a hotel lobby, I constantly look out for a sign… that tells me how I can tap on their WiFi network. All of this is to feed my perpetual need to be connected to […]

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SPHmagazines
Campaign Showcase | Events | Industry Talk

Her World Woman of the Year 2017

By : SPHmagazines | August 24, 2017

Last night, we celebrated this year’s winners of Her World Woman of the Year and Young Woman Achiever of the Year! The Her World Woman of the Year is our annual prestigious award that honours women who give back to others and have gained, on a personal level, outstanding achievements off their own merit.  The Woman of […]

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