Ivan Tan
Campaign Showcase | Industry Talk | Research

How can brands develop their complimentary WiFi Service to engage consumers?

By : Ivan Tan | September 20, 2017

These days, WiFi is the first thing that I look out for. When I walk into a shopping mall, café, or a hotel lobby, I constantly look out for a sign… that tells me how I can tap on their WiFi network. All of this is to feed my perpetual need to be connected to […]

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SPHmagazines
Campaign Showcase | Events | Industry Talk

Her World Woman of the Year 2017

By : SPHmagazines | August 24, 2017

Last night, we celebrated this year’s winners of Her World Woman of the Year and Young Woman Achiever of the Year! The Her World Woman of the Year is our annual prestigious award that honours women who give back to others and have gained, on a personal level, outstanding achievements off their own merit.  The Woman of […]

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Ivan Tan
Industry Talk | Research

Can magazine brands, advertisers reach Millennials?

By : Ivan Tan | July 13, 2017

(This article first appeared on INMA.org on 13th June 2017)   Millennials. It’s the perennial buzzword. A lot of research has gone into identifying just who these people are, and the results have not always been pretty. When asked to choose words that describe Millennials, participants of an Ipsos survey came up with these as the top […]

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Hafizah Hazahal
Industry Talk | Research

Magazines build “meaningfully different” brands that stand out from the clutter

By : Hafizah Hazahal | July 5, 2017

In our previous blog, we shared how the Google/Youtube ‘brand safety’ chaos has led to the industry’s reawakening to the importance of branding, vis-à-vis the pursuit of conversions in this digital age. When it comes to branding, a study has proven that magazine media excels in building “meaningfully different” brands which drives repeat purchase and […]

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Hafizah Hazahal
Industry Talk | Research

Dear Marketers: You need branding to keep pace with conversions!

By : Hafizah Hazahal | June 28, 2017

Challenging times have led businesses to be obsessed with chasing conversions…which can be at the expense of the brand.  Just look at what happened in the recent chaos which saw many brand owners freezing their adspend on Google and Youtube, following the realization that their ads are appearing alongside offensive content on these platforms. Previously, […]

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Amy Van
Events | Industry Talk

G Restaurant Awards 2017

By : Amy Van | June 23, 2017

Extract of Amy Van FY’s speech delivered on June 20 th, 2017 at Sheraton Towers.  Good evening His Excellency Zenon Kosiniak Kamysz, Ambassador of Poland, His Excellency Dmytro Senik, Ambassador of Ukraine, chefs, restaurant panelists, and distinguished guests.   Thank you all for taking the time to join us this evening, for the unveiling of the stellar restaurants that have made it […]

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SPH Magazines 360
Campaign Showcase | Events | Industry Talk

Event Showcase: The Peak’s 2017 G Restaurant Awards

By : SPH Magazines 360 | June 21, 2017

Into its eighth year, the annual G Restaurant Awards recognises the best of the best dining experiences delivered by restaurants. Read more about the Awards here: http://www.sphmagazines.com.sg/blog/events/amyvfy/2017/g-restaurant-awards-2017 List of winners: http://thepeakmagazine.com.sg/grestaurantawards2017/ Check out our other events here: http://sphmagazines.tumblr.com/

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The Peak
Campaign Showcase | Events | Industry Talk

The Peak Golf Tournament 2017

By : The Peak | June 20, 2017

The Peak’s 8th annual golf tournament was held at Singapore Island Country Club on May 31. More than 170 golfers from Singapore’s diplomatic and business community attended the event and put their skills to the test at New Course, arguably the most challenging course at the club.   The event would not have been possible […]

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CLEO
SPH Magazines 360
Campaign Showcase | Events | Industry Talk

Event Showcase: Home and Decor Fair 2017

By : SPH Magazines 360 | June 9, 2017

The Home and Decor Fair 2017 gives our audience a first-person look at the latest trends in interior design, soft furnishing and household products. Check out some highlights of this year’s event here:      SPH Magazines 360 Brand Collaborations showcases many events with our partners. For past editions of Home and Decor Fair, please […]

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SPH Magazines Blog

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