Ivan Tan
Industry Talk | Research

Are magazines the solution to luxury marketing’s digital conundrum?

By : Ivan Tan | December 21, 2016

(This article was first published on INMA on 30th November 2016) According to Zenith Optimedia’s Luxury Advertising Expenditure Forecast, digital is set to take centre stage in the luxury advertising arena, contributing to most of the growth in this sector. By 2017, digital will be the largest contributor to luxury advertising ad spend, overtaking television […]

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Jennifer Chen
Events | Industry Talk

The best gift of all

By : Jennifer Chen | December 15, 2016

While most people splurge on Christmas, it is a particularly decadent time for lifestyle journalists. This is the period when we receive all kinds of delectables from restaurants and hotels. Fat rounds of ham and turkey, complete with trimmings; even Beef Wellington stuffed with foie gras in one specially rich year. And the log cakes. […]

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Vicky Yong
Campaign Showcase | Industry Talk

Torque engages readers, generates ad revenue with annual automotive event.

By : Vicky Yong | December 9, 2016

This article was first published on INMA on Dec 5, 2016.    Torque, Singapore’s leading automotive monthly, published by SPH Magazines, held its seventh island-wide tele-match, Torque On The Move, on August 27, 2016.   A total of 100 participants in 50 cars were flagged off, with two team members to a car. Participants had to […]

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Niki Bruce
Industry Talk

Six editors chat about the future of traditional media in the age of disruption

By : Niki Bruce | November 2, 2016

On Tuesday, October 25, 2016, a rather uncommon sight occurred when six editors from a variety of backgrounds and publications sat down to have a chat about the future of traditional media in this world of disruption … in front of an audience. The six SPH Magazines’ editors – Terence Lee, Editor-in-Chief of Nuyou; Noelle […]

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SPHmagazines
Campaign Showcase | Events | Industry Talk

Creating ‘Audience Clusters’ to improve the ad sell

By : SPHmagazines | October 13, 2016

With so many messages being pushed to consumers today, audience targeting has never been more important. And when you want to target, it helps to have strength in numbers…   With 102 titles in seven countries in Asia, SPH Magazines is perfectly placed to take advantage of its audiences to help amplify advertising messages.   Geoff Tan, […]

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