Hafizah Hazahal
Industry Talk | Research

Adspend forecast for Southeast Asia, Hong Kong and Taiwan

By : Hafizah Hazahal | March 1, 2017

Last month, we attended eMarketer and IAB’s sharing session on their inaugural Adspend Report for Southeast Asia, Hong Kong and Taiwan. Here are the key points for marketers to note: Due to differing internet and smartphone penetration rates, digital advertising growth rates vary significantly across the region. In terms of digital’s share of total media […]

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Sara Lyle Bow
Announcements | Industry Talk

The Finder Celebrates Top Expatpreneurs and Expat-Friendly Businesses in Singapore

By : Sara Lyle Bow | February 27, 2017

“Expatpreneurs are looking for an opportunity, and they can’t find it in traditional ways. They take a deep breath and take a chance.”   This quote by Dr. Yvonne McNulty, Senior Lecturer at SIM University – and one of the researchers who coined the term “expat-preneur” in 2015 – appears in The Finder’s newest issue. […]

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SPH Magazines 360
Campaign Showcase | Industry Talk

Campaign Showcase: Exclusivity

By : SPH Magazines 360 | February 23, 2017

In a new series, we will be showcasing different campaigns from around the world. Our first entry shows how even a brand name can be integrated into a campaign for greater impact. In this campaign, Louis XIII offers a witty use of their brand name to enhance exclusivity of their campaign, by offering their product […]

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SPHmagazines
Industry Talk | Research

Are magazines the solution to luxury marketing’s digital conundrum?

By : SPHmagazines | December 21, 2016

(This article was first published on INMA on 30th November 2016) According to Zenith Optimedia’s Luxury Advertising Expenditure Forecast, digital is set to take centre stage in the luxury advertising arena, contributing to most of the growth in this sector. By 2017, digital will be the largest contributor to luxury advertising ad spend, overtaking television […]

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Jennifer Chen
Events | Industry Talk

The best gift of all

By : Jennifer Chen | December 15, 2016

While most people splurge on Christmas, it is a particularly decadent time for lifestyle journalists. This is the period when we receive all kinds of delectables from restaurants and hotels. Fat rounds of ham and turkey, complete with trimmings; even Beef Wellington stuffed with foie gras in one specially rich year. And the log cakes. […]

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SPH Magazines 360
Industry Talk

Six editors chat about the future of traditional media in the age of disruption

By : SPH Magazines 360 | November 2, 2016

On Tuesday, October 25, 2016, a rather uncommon sight occurred when six editors from a variety of backgrounds and publications sat down to have a chat about the future of traditional media in this world of disruption … in front of an audience. The six SPH Magazines’ editors – Terence Lee, Editor-in-Chief of Nuyou; Noelle […]

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SPHmagazines
Campaign Showcase | Events | Industry Talk

Creating ‘Audience Clusters’ to improve the ad sell

By : SPHmagazines | October 13, 2016

With so many messages being pushed to consumers today, audience targeting has never been more important. And when you want to target, it helps to have strength in numbers…   With 102 titles in seven countries in Asia, SPH Magazines is perfectly placed to take advantage of its audiences to help amplify advertising messages.   Geoff Tan, […]

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Hafizah Hazahal
Campaign Showcase | Industry Talk | Research

The SPH Magazines Transformation Journey: Content Enriching the Consumer Journey

By : Hafizah Hazahal | October 6, 2016

(This article was first published on INMA on 25th September 2016) *This is the last part of the SPH Magazines Transformation Journey blog series. Read the first and second part here. As a publisher, content is at the heart of what we at SPH Magazines do. While we have scaled our audiences by creating networks […]

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SPHmagazines
Events | Industry Talk

SPH Magazines’ Multi-platform Strategy

By : SPHmagazines | September 26, 2016

This interview was first published on FIPP.com on 23rd September 2016. Joseph Lee, Managing Director of New Media at SPH Magazines, explains how the business has moved to a multi-platform approach, and its strategy for engaging audiences through digital.       How quick were you to identify the need to exist in new platforms?   To […]

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SPHmagazines
Events | Industry Talk

Magazines Reinvented: SPH Magazines’ Transformational Journey

By : SPHmagazines | September 26, 2016

This interview was first published on FIPP.com on 23rd September 2016. Geoff Tan, Managing Director (Luxury and Custom Publishing), SPH Magazines, explains how the organisation is embracing change to flourish in a competitive market.     Tell us what led you to embark on your transformational journey – what market trends had you identified and how early […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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