Get Insights into 6 Luxury Personas in Singapore
Singapore is well-acknowledged as a playground of the super-rich. A small country with the highest density of millionaires in the world, affluent Singaporeans pursue a myriad of fanciful frolics in their leisure.
- They own 3-4 luxury watches worth more than $15,000 apiece
- Men chalk up $16,209 on their credit cards in an average month, while women spend $14,151.
- Our stylish male readers spent $33,856 in the past 6 months on Fashion, and their female counterparts spent even more at $34,975.
To luxury advertisers seeking to better understand their consumers, SPH Magazines Research presents a typological sketch of these High Net Worth Individuals' (HNWIs) affluent lifestyles. Based on Nielsen’s survey of readers of our luxury publications, The Peak and ICON, 6 personas of luxury consumers in Singapore emerge -
Who are these 6 types of luxury consumers, what are their priorities in life, and what different lifestyles do they lead?
Preview of The Luxury Report 2012:
- Click on thumbnails to enlarge
The Luxury Report 2012 is part of SPH Magazines Insight Series on decoding luxury consumers in Singapore. In our previous luxury research report, The Luxe Report 2011: Insights into affluent lifestyles in Singapore,we elaborated on the wealth profile and ownership of the affluent in Singapore. Find out more and download the report here.