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Shape

The complete mind and body guide for women

Licensed from American Media Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 15 editions worldwide and a readership of 27,000 (Nielsen Media Index 2014) in Singapore alone. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise and health, to invaluable tips on living life to the fullest. This leading active lifestyle guide for women in Singapore motivates and inspires them to embrace a desirable lifestyle – shaping their looks and their lives. Shape also has an edition in Malaysia, which is published by an SPH Magazines subsidiary company.

Some of Shape pages


Shape Magazine

Fast Facts

Frequency: Monthly

Readership: 27,000 (Nielsen Media Index 2014)


Readers' profile:
  • 44% PMEBs
  • 67% tertiary educated
  • Median household income: S$7,358 (National median: S$5,424)
  • 52% agree that they will pay more for luxury brand
  • 81% agree that exercising is an important part of their lives
  • 63% agree that designer label improves image
  • 56% visited cafes past week
Advertising price: From $2,100 and up (Please download our rate card for full advertising rates)

Advertise with THE Only women’s fitness magazine in Singapore.

As Singapore’s only mind and body guide for women, SHAPE Singapore enriches women’s lives with the latest practical information and actionable advice on fitness, wellness, beauty, health and nutrition.

SHAPE reaches health-conscious, smart and affluent women, who want to live an active life in style.

  • 87% refer to advertisements
  • 85% of SHAPE readers purchased products recommended by SHAPE
  • 64% SHAPE readers have purchased skincare products following an ad feature
  • Median expenditure on skin and bodycare products is $203 per month

SHAPE inspires, empowers & motivates women. SHAPE is read by well-travelled PMEBs with high disposable incomes. These opinion influencers are career-driven and outgoing, and are as conscious about their image as they are of environmental issues.

I want to Advertise! I want to Subscribe!

Digital Tablet

The newly launched digital magazine editions are now available on tablet devices via Apple Newsstand, Google Play and Magzter. Wherever you go and whenever you want, you can now read and back-reference your favourite magazines on your iPads or other reading tablet devices. Download magazine without having to get out of your home. The digital editions are available in both single and annual subscriptions.

Singapore subscription only.

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