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The Finder

The Finder is the insider’s guide for expatriates in Singapore, giving them – and internationally minded Singaporeans – the solutions they need to live well in the Lion City. The Finder reaches a total audience of more than 100,000 through its free print magazine and digital e-magazine each month. Started by two Australian expatriates in 1993, it is Singapore’s longest-running magazine for expats, and inspires trust amongst readers and advertisers by curating essential goods and services in Singapore and throughout the region. The Finder embraces inclusivity, offering unique perspective on food and drink; travel; beauty and style; health and wellness; family and kids; home; neighbourhood guides; plus expert legal, medical and financial advice.

The Finder publishes 10 issues and there are five sought-after supplements each year: The Finder Kids, published four times a year, is an expatriate parent’s survival guide on pregnancy and birth, schools, family wellness, activities, toys, apparel and more. The Finder Directory, published annually, is a helpful handbook to Singapore’s best businesses and services. All content from The Finder’s print publications is repurposed on TheFinder.com.sg, which also pumps out plenty of original and curated posts each day.

Some The Finder pages


The Finder Magazine

With a new lifestyle look and feel, The Finder is bursting with inspiring, engaging editorial and sponsored content tailored for diverse readers. Each issue is dedicated to a timely theme (e.g., food and dining, work and career, relationships, wellness, regional travel), which is explored in-depth in the Insider’s Guide. This is also where insights from Finder Insiders – a mix of in-the-know expats and Singaporeans – are featured. The Finder’s Live Well in Singapore section includes popular columns like #sglifehacks, Eat + Drink, Travel, Beauty + Grooming, Health + Wellness, Kids Stuff, Helper Help and more. In addition, the magazine highlights an expat-friendly Hot ‘Hood and profiles Singapore influencers each month. This quintessential guide for expatriates offers advertisers an intimate relationship with their targeted audience. Thanks to The Finder’s long-tail, thematic issues, advertisers now have extended reach throughout the year. What’s more, its 400+ free distribution outlets around the city are constantly tweaked to ensure that the magazine is picked up by the right people at the right place at the right time. Partners can opt to take out a business listing on TheFinder.com.sg, too – ensuring that The Finder’s readers can easily find their brands when searching online. To keep readers connected and inspired, The Finder has an active presence on Facebook at www.facebook.com/thefindersingapore and Instagram @thefindersingapore. The Finder Kids has its own family-focused Facebook page at www.facebook.com/thefinderkids. Find out how The Finder can help your brand...

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Digital Tablet

How’s this for value? All of The Finder’s digital editions are available for free download via the SPH Magazines app on iTunes Store or Google Play, or on www.magzter.com. For readers, that means they can enjoy any issue, anytime, anywhere. For advertisers, that means their brand message may have unlimited exposure – including to people in other countries who are looking to potentially relocate in Singapore!

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