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Young Parents

The essential guide to parenting children aged 0 to 9.

Trusted for almost three decades, Young Parents is the smart parent’s best friend. Each issue offers a wealth of relevant advice, human-interest stories and local resources for parents with children up to age nine. Besides advice on development, Young Parents also offers leisure ideas and practical recipes for the savvy parent. Our features delve into local trends, such as hot hosing babies and plastic surgery for kids.

No other local parenting magazine covers the education like we do. In addition to regular features on learning, we also have an annual Primary 1 issue and Primary 1 Seminar.
Young Parents aims to bring the fun back into family life. Our fresh, modern design reflects that mission, with playful product spreads, whimsical layouts and “aww-inspiring” fashion.

We also publish an annual Young ParentsPreschool Guide, which helps parents look for preschool and enrichment services. Packed with useful features and tips, it’s a handy resource for those with children up to age six.

Young Parents clinched the Consumer Magazine of the Year and Magazine of the Year titles in the MPAS Magazine Awards 2011.

Young Parents has a strong presence online, with a dedicated website, Facebook and Instagram pages and digital versions. Click here for the digital edition.


Young Parents Magazine

Fast Facts

Readership: 18,000 (Nielsen Media Index 2015)

Readers' profile
:

  • 60% of readers are PMEBs with a median age of 36 years
  • 67% of readers are university graduates
  • Readers are affluent with a median household income of S$7,370 (National median: S$5,637)
Advertising price: From $1400 onwards  (Download Young Parents rate card for full advertising rates)

Maximise your ROI with the most trusted Parenting Magazine in Singapore

With a readership of 18,000, Young Parents has been the definitive parenting guide in Singapore for over two decades, and was awarded Consumer Magazine of the Year 2011 and Magazine of the Year 2011 by MPAS Magazine Awards 2011.

Young Parents also publishes an annual education resource book called Young Parents Preschool Guide that helps parents look for preschool or enrichment services.

From our readership survey 2009, Young Parents has proven effective and influential as a media platform:

  • 82% of readers have purchased items recommended by Young Parents
  • 86% of readers refer to ads in the magazine to get ideas on which products to buy
  • Young Parents readers spend most on Education, Insurance and Dining

Young Parents is packed with in-depth and timely features on pregnancy, health, education and family life, as well as helpful expert tips from a panel of experts including doctors, psychologists and educators. Besides developmental advice, Young Parents also offers leisure ideas and practical recipes for the savvy parent. Our fresh, modern design aims to bring the fun back into family life, with playful product spreads, whimsical layouts and aww-inspiring fashion. Young Parents is also distributed in Malaysia.

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Digital Tablet

The newly launched digital magazine editions are now available on tablet devices via Apple Newsstand, Google Play and Magzter. Wherever you go and whenever you want, you can now read and back-reference your favourite magazines on your iPads or other reading tablet devices. Download magazine without having to get out of your home. The digital editions are available in both single and annual subscriptions.

Singapore subscription only.

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