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Young Parents

The smart parent’s best friend.

Every parent needs a best friend. One who cuts to the truth when you’re inundated with advice. One who shows you what you need before you even know it. One who’s seriously…fun.

Since 1986, Young Parents has been that friend to generations of mums and dads in Singapore. As mothers ourselves, we delight in inspiring our readers with local tips, the latest trends and tried-and-tested solutions to all their parenting concerns.

We’re the complete parenting resource that grows as your family grows:

Young Parents Baby
Every issue is two reads in one, with a dedicated section just for new and expectant parents. This essential guide covers everything from best buys to weaning recipes to practical pregnancy and baby care advice.

Age by Stage
Helmed by British child psychologist Dr Richard C. Woolfson, this well-loved section has run for 20 years and counting. Parents love the practical advice on behavioural issues like discipline, setting limits and social skills.

Special features
In each issue, we delve into topics that are close to the heart of Singapore parents, from education issues (Back to School, Primary 1, Childcare, Reading) to health worries (Nutrition, Health) and more.

Learning
No other local parenting magazine covers the education scene as thoroughly as YP does. In addition to regular features on enrichment, preschool and primary school, we also organise annual Primary 1 and Preschool seminars, and publish an annual YP Preschool Guide for parents looking for preschool and enrichment services.

In recognition of our market leadership, Young Parents was named No. 1 Parenting Magazine of the Year in the Marketing Magazine Awards 2016.

We have a strong presence online, with a dedicated website, Facebook and Instagram pages, as well as digital versions. Click here for the digital edition.


Young Parents Magazine

Fast Facts

Print Readership: 18,000 (Nielsen Media Index 2015)
360 Readership: 76,000 (UV + Digital + Print Readership + EDM)
Home Network Readership: 274,000 (Young Parents + Home & Decor)

Readers' profile:

  • The YP reader is between 30 and 39 years old
  • 72% have a child aged four years or younger
  • 94% of readers have tertiary qualifications
  • Readers are affluent, with a median household income of S$7,370 (National median: S$5,637)
Advertising price:
From $1,400 (Download the Young Parents rate card for full advertising rates)

Maximise your ROI with the most trusted parenting magazine in Singapore!

Maximise your ROI with the most trusted Parenting Magazine in Singapore

With a readership of 18,000, Young Parents has been the definitive parenting guide in Singapore for over two decades, and was awarded Consumer Magazine of the Year 2011 and Magazine of the Year 2011 by MPAS Magazine Awards 2011.

Young Parents also publishes an annual education resource book called Young Parents Preschool Guide that helps parents look for preschool or enrichment services.

From our readership survey 2009, Young Parents has proven effective and influential as a media platform:

  • 82% of readers have purchased items recommended by Young Parents
  • 86% of readers refer to ads in the magazine to get ideas on which products to buy
  • Young Parents readers spend most on Education, Insurance and Dining

Young Parents is packed with in-depth and timely features on pregnancy, health, education and family life, as well as helpful expert tips from a panel of experts including doctors, psychologists and educators. Besides developmental advice, Young Parents also offers leisure ideas and practical recipes for the savvy parent. Our fresh, modern design aims to bring the fun back into family life, with playful product spreads, whimsical layouts and aww-inspiring fashion. Young Parents is also distributed in Malaysia.

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Digital Tablet

Young Parents’ digital edition is available via Apple Newsstand, Google Play and Magzter. Download the magazine at your convenience and enjoy it on the go, including exclusive extras. The digital edition is available as a single copy purchase as well as an annual subscription.

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