TRADE NOTICE
SPH Magazines consolidates its gaming strategy
SPH Magazines Pte Ltd (SPH Magazines) today announced a shift in its gaming content strategy. With effect from September, it will strengthen the content of its gaming website www.gameaxis.com. At the same time, SPH Magazines will suspend its gaming lifestyle magazine GameAxis Unwired in Singapore after its August issue.
This move will allow the publisher, already the leader in tech publications like HWM and HardwareZone.com, to consolidate its resources to deliver more gaming content online while retaining a familiar style of writing that GameAxis readers have grown accustomed to.
However, GameAxis Unwired fans who prefer a glossy magazine format will not be left out. Following the suspension of the magazine, GameAxis Unwired will continue its presence in HWM, the monthly tech title. HWM will introduce a regular Software section which will include a strong gaming component from its September issue onwards.
Mr. Eugene Low, Deputy Managing Director of SPH Magazines, says:“Incorporating gaming content into HWM will allow us to provide more value to our loyal readers and advertisers. For the same price, our readers will be rewarded with more enjoyable reads on a monthly basis. On the same note, advertisers can also reach out to more readers with this new content segment. This will further strengthen the position of HWM as one of the most respected tech magazines in Singapore."
All staff members of GameAxis Unwired will be retained and redeployed within SPH Magazines.
HWM with the new Software section will be available from September 2010. The Malaysia edition of GameAxis Unwired will continue to be published monthly.
