Press Release
For Immediate Release
SEVENTEEN QUEEN OF QUEENS 2007
Singapore, December 7, 2007 - Seventeen, a publication of SPH Magazines Pte Ltd ("SPH Magazines"), presents Seventeen Queen of Queens 2007.
Seventeen Queen of Queens is an inter-varsity pageant competition that showcases pageant winners from four local universities – NUS, NTU, SMU and SIM. Throughout the academic year, each university conducts its respective varsity pageant and crowns its favourite beauty queen. Seventeen Queen of Queens brings together the year’s pageant queens and finalists from the various universities to compete for the ultimate Queen of Queens title. Now in its fourth year, Seventeen Queen of Queens takes place right after the end-of-semester academic examinations. Seventeen Queen of Queens is organised by SPH Magazines.
Guests will meet the contesting Queens in person as they swing into action on December 15, 2007 (Saturday) at Powerhouse, St. James Power Station, and can expect a night of sassy street style and non-stop partying as the lovely contestants strut their stuff on the runway. It will also be a night of exciting action, as students and supporters from the various universities band together to cheer on their favourite Queens.
Readers and the public can check out the finalists at www.seventeen.com.sg and vote for their favourite pageant royalty. Voters stand to win prizes from sponsors, as well as exclusive invites to this party of the year.
Seventeen Queen of Queens is a favourite with many advertisers. Besides the fun factor, this event is the perfect opportunity and medium for advertisers to reach the target readers in a personal manner.
“As Singapore’s most popular teen magazine, Seventeen is proud to be part of this signature annual competition. Seventeen Queen of Queens celebrates everything that is special and outstanding about young women, and Seventeen readers look forward to supporting the event every year. This event will also equip our readers and the contestants with useful and practical tips to prepare them for joining the workforce.” Sasha Gonzales, Deputy Editor, Seventeen Singapore, added.
Sponsors of the event include:
- Official apparel: Forever 21
- Official beverage: Hula
- Official camera & printer: Canon
- Official hair color: Hoyu
- Official hair salon: In @ Backstage
- Official ice cream: Walls
- Official makeup: Silkygirl
- Official nails: Sally Hansen
- Official radio station: Radio 91.3
- Official venue: St James Power Station
MEDIA INVITATION
SPH Magazines Pte Ltd cordially invites you to the Seventeen Queen of Queen 2007
Date: Saturday, December 15, 2007
Time: 7pm-10pm
Venue: Powerhouse @ St. James Power Station
Dress Code: Bright Lego Colors
Please RSVP to yenhan@sph.com.sg by 5pm on Wednesday, December 12, 2007.
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Issued by
Corporate Communications
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M
MEDIA CONTACT
Deborah Yow
Assistant Manager
Branding & Promotions
SPH Magazines Pte Ltd
DID: 6319 5812
Email: deborahy@sph.com.sg
Sim Yen Han
Deputy Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: (65) 6319 5333
Mobile: (65) 91004934
Email: yenhan@sph.com.sg
www.sphmagazines.com.sg
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.
With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
About Seventeen Singapore
Seventeen Singapore, licensed from Hearst Communications, Inc, is a fun fashion, beauty and lifestyle magazine that reaches out to young women aged 15-22. Spirited, engaging and accessible, Seventeen believes in real beauty for the real girl, and celebrates diversity and creativity by providing useful fashion, beauty and lifestyle tips for every body type and skin tone. According to the latest AC Nielsen Media Index 2007, Seventeen's readership jumped from 46,000 to 72,000, making it the leading fashion & beauty magazine for young women in Singapore.