Media Release
For Immediate Release
Regional Women Golf Champs to Pit Their Skills at the Her World Golf Challenge Asian Series Singapore 2008
Over $200,000 worth of prizes up for grabs
Singapore, 26 June 2008 - SPH Magazines Pte Ltd's ("SPH Magazines") leading women’s magazine Her World, will hold its annual Her World Golf Challenge on June 27, 2008. Now into its third year, the challenge has grown into a regional event. It is the only all female players golfing event organised by a women’s magazine here. Her World Golf Challenge is the final leg of Her World Golf Challenge Asian Series.
The Her World Golf Challenge Asian Series took place earlier this month in Indonesia, Thailand and Malaysia, where Her World has regional editions. For the first time, winners from this year’s Her World Golf Challenge Asian Series will travel to Singapore to take part in this year’s Singapore leg. Eight winners – 3 from Malaysia, 3 from Thailand and 2 from Indonesia - will compete against the Singapore winners from last year’s tournament.
Elisabeth Gwee, Her World Editor, says: "The Her World Golf Challenge has become a highly-anticipated event for women golfers here, going by the enthusiastic response we received every year. Over 200 women signed up for the day’s morning and afternoon tee offs. With the regional winners flying in for the event, we hope that we are one step closer to making the Her World Golf Challenge one of the definitive amateur women's golf events in this part of the world."
Over $200,000 worth of prizes await the top players this year, including a brand new Chrylser Sebring for the player who scores a hole-in-one. The top two winners will take home close to $15,000 worth of prizes each, including a Tag Heuer Link Diamond Watch worth $10,000 and a pair of SilkAir tickets, as well as securing their slots to compete for next year's regional title. The Asian Series regional winner will receive $7,000 worth of prizes. All participants will also go home with a Her World Golfer's kit worth over $800. To make the event a truly memorable experience, golfers can look forward to Clarins neck and shoulder massages and Mövenpick ice cream treats at the halfway house.
This year’s sponsors are Puma Golf, Mövenpick Ice Cream, Puma Golf, Chrysler, Clarins, Ebene, Kerastase, Perrier, SilkAir, Sky Fitness, Tag Heuer and Times Printer.
Mr Loh Yew Seng, CEO, SPH Magazines, says, "SPH Magazines is setting another milestone for Her World Golf Challenge by bringing the regional series to another level. Appreciating the increasing popularity of golf among women in the region, our team had the foresight to launch the Asian series last year, creating yet another effective marketing platform for our clients beyond Singapore. I am confident that Her World is on its way to be the No. 1 Women's magazine in the region, just as it has been the No. 1 Women's magazine in Singapore.”
MEDIA INVITE
Your journalist and camera/ video crews are invited to:
1) Interview with our regional winners
Date: 27 June 2008
Time: 11.00am
Venue: Sentosa Golf Club
2) Dinner & Prize Presentation Ceremony
Date: 27 June 2008
Time: 7pm
Venue: Sentosa Golf Club
Please confirm your reporters’ and photographers’ attendance with me at pearlym@sph.com.sg by Thursday, 26 March 2007, 5pm.
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Issued by
Corporate Communications Department
SPH Magazines Pte Ltd
Co. Regn No.: 196900476M
MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
HP: 9765 6704
Email: pearlym@sph.com.sg
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.
This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazine publisher in the Asia-Pacific region.
SPH Magazines' established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) has consistently been getting rave reviews through the Hitwise awards and from several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.
With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and the Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.
About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with information she can use – on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 210,000 (Source: AC Nielsen Media Index 2007), reinforcing its position as the best-read women's magazine in Singapore. Her World also has editions in Malaysia, Indonesia and Thailand.