Media Advisory
For Immediate Release
SEVENTEEN Queen of Queens 2009 introduces a talent segment
Singapore, December 10, 2009 – Seventeen, a publication of SPH Magazines Pte Ltd ("SPH Magazines"), presents Seventeen Queen of Queens 2009, an inter-varsity pageant held annually since 2004.
This year, in addition to physical attributes, poise, charm and wit, the 12 contestants will be judged according to a special talent they have chosen to share on the night, such as singing, dancing or playing a musical instrument. This talent segment aims to highlight the girls’ well-rounded personalities. After her Q & A session, each finalist will be given one minute to show off her talent to the audience. The judges will then give each finalist a rating based on her performance, and this will go towards her final score.
“As Singapore’s number one fashion and beauty magazine for young women,Seventeen is proud to present this signature annual competition. Seventeen Queen of Queens celebrates everything that is outstanding about young women, and this year, we’ve introduced a segment for the girls to showcase their special talents. We want the audience to see just how well-rounded our contestants are. This competition is much more than just the girls’ looks or their ability to answer a question,” says Sasha Gonzales, Editor, Seventeen Singapore.
Readers will meet the Queens in person as they compete for the crown on December 11, 2009 (Friday) at Zirca at Clarke Quay. It will also be a night of non-stop partying, as students and supporters from the various universities band together to cheer on their favourite Queens.
Readers can vote for their favourite Seventeen Queen of Queens contestants on www.seventeen.com.sg. They can also sign up for invitations to the event via the website.
As a special treat, homegrown hip-hop duo Sleeq will perform their radio hits Movie Star and Ain’t About Later at the event.
Seventeen Queen of Queens showcases pageant winners from four local universities – NUS, NTU, SMU and SIM. Throughout the academic year, each university conducts its respective varsity pageant and crowns its various faculty beauty queens. Seventeen Queen of Queens brings together the year’s pageant queens from the four universities to compete for the ultimate Queen of Queens title. This year, the event is supported by New Look, Maybelline, L’Oreal Studioline, Acnes Skincare and Zirca.
Media Invite
Your journalist, photographer and/or video crew are cordially invited to cover Seventeen Queen of Queens 2009.
Date: Friday, December 11, 2009
Time: 7pm – 9.30pm
Venue: Zirca, Clarke Quay
Dress Code: Smart Casual
Please RSVP to syap@sph.com.sg by 12pm on Friday, December 11, 2009.
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Issued by SPH Magazines Pte Ltd.
Co. Regn No.: 196900476M
For media enquiries, please contact:
Sherlyn Yap
Executive
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747
Email: syap@sph.com.sg
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPHMagazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
About Seventeen Singapore
Seventeen Singapore, licensed from Hearst Communications, Inc, is a fun fashion, beauty and lifestyle magazine that reaches out to young women aged 15-22. Spirited, engaging and accessible, Seventeen believes in real beauty for the real girl, and celebrates diversity and creativity by providing useful fashion, beauty and lifestyle tips for every body type and skin tone. According to the latest Nielsen Media Index 2009, Seventeen’s readership is 56,000 and is Singapore’s No. 1 fashion and beauty magazine for young women.
