Media Release
Briq partners with clickTRUE on integrated advertising solutions
clickTRUE has annouced a strategic partnership with Briq Communications, a full service agency, to offer clients solutions in traditional and digital media.
Singapore, 22 July 2010 - clickTRUE Pte Ltd (clickTRUE) ties up with Briq Communications in a strategic partnership to offer clients advertising solutions comprising digital and traditional media.
The partnership combines clickTRUE's proficiency in online performance marketing and conversion optimisation with Briq's expertise in client servicing and traditional media, to enable both companies to address the needs of their Singapore-based clients for more comprehensive solutions in advertising.
"Briq recognises the importance of dovetailing buzz metrics with search and this partnership will allow us to leverage on clickTRUE's expertise to ensure that all client's marketing campaigns are measured for definitive returns on investments," says Ray Pak, Executive Director of Briq.
clickTRUE brings to the table necessary skills to help clients maximise their marketing budget and more importantly, in managing and analysing the key metrics from their campaigns for a higher ROI and greater economies of scale.
Given bullish growth in online advertising especially in the Search and Social Media Categories, Jackie Lee, CEO of clickTRUE believes this partnership will not only controbute positively to clients' needs, but is aligned to clickTRUE's growth strategy as well.
"The trend towards building strong partnerships to leverage on varied expertise is a natural development given the growing demand for creative integrated solutions from agencies to demonstrate both breadth and depth in their work. As such, clickTRUE is proud to pioneer this evolution with Briq Communications," remarks Jackie Lee, CEO of clickTRUE.
ISSUED BY clickTRUE Pte Ltd
Co. Regn No.: 199102042M
For more information, please contact:
Adrian Tan
Director, Online Marketing Services
clickTRUE Pte Ltd
DID: 6571 7148
Email: adrian@clicktrue.biz
Pat Lim
Managing Director
Briq Communications
HP: 9667 6823
Email: patlim@briqcomms.com
About clickTRUE
clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web 2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisaiton.
About Briq Communications
Briq Communications is a full-service agency brand in stategic alliance partnership with Dentsu Asia Network. With a singular objective, Briq aims to provide clients with holistic solutions which cut across today's marketing landscape. Tapping on Dentsu Asia's strong and established infrastructure and network, Briq offers creative solutions, digital services, strategic planning and research, sports marketing, content development, public relations, media and activation.
