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Media Release: SPH Magazines strengthens its multi-platform media strategy with portfolio moves by senior staff

February 17, 2017

 

 

 

SPH Magazines delivers quality content and amplifies campaign messages through audience mapping and content proliferation in different forms, on multi channels.

 

To further this, Eileen Chia takes on the new role of Head, Product and Partnerships – Women’s Network, with immediate effect. She will lead the strategic development of the Women’s Network products and bespoke partnerships, and continue to drive integrated growth proposition.

 

Eileen’s role bridges Editorial, Tech and Sales teams, building digital products, facilitating collaboration between business units and shaping integrated campaign proposals across web, mobile, social and print media. She was Head of Digital and Integrated Solutions before this new role.

 

Leading the integrated push for Harper’s BAZAAR Singapore

With immediate effect, Editor-in-Chief of Harper’s BAZAAR Singapore Kenneth Goh is focusing on the Singapore market as Harper’s BAZAAR Singapore intensifies its 360 multiplatform and network strategies.

 

This includes driving the title’s growing digital thrust – since its launch in May 2015, Harper’s BAZAAR website now generates 500,000 monthly PVs, the brand engages an audience size of over 200,000 on a monthly basis across its platforms while its Facebook and Instagram pages saw growth of 26% and 36% respectively.

 

Mr Goh will continue his stellar work on the title, bringing his unparalleled global knowledge to high-profile collaborations with top brands in fashion, jewelry, watches and beauty, as well as engaging top international celebrities exclusively for the covers of the Singapore edition, which has made it stand out in the global arena.

 

To make time for this vital work, Mr Goh has relinquished his role as Creative Director of Harper’s Bazaar Malaysia, a post he has held successfully for 13 years.

 

“Kenneth has given both Singapore and Malaysia a strong fashion direction for more than a decade,” said Caroline Ngui, Group Editor-in-Chief of SPH Magazines. “We now need him to focus on engaging the growing audiences across all platforms of print, digital and event channels, of Harper’s BAZAAR Singapore.”

 

Mr Goh said: “While I loved every moment with the great team in Malaysia, this is a new challenge that I relish. I believe we can bring enormous numbers of new followers to our fashion, beauty and lifestyle coverage. The Harper’s BAZAAR brand lives and breathes fashion, and we can do this on every platform, from print to digital, video to TV. With the support of my colleagues at Singapore’s top fashion brands, it’s going to be a very exciting year!”

 

Future proofing digital

Today, SPH Magazines Women’s Network is a multi-million dollar digital business with display, native, content collaboration and video campaigns and multi-faceted digital assets across web, mobile, digital editions and social.

 

SPH Magazines Women’s Network titles have a combined average monthly reach of over 2.2 million which has grown over 200% in total digital reach over the past five years.

 

Attached: photos of Eileen Chia and Kenneth Goh

(See attached file: KennethGoh.jpg)

(See attached file: EileenChia.jpg)

 

Issued by SPH Magazines Pte Ltd
Co. Registration. No. 196900476M

 

For more information, please contact:

 

Lin Shaomei
Director of Marketing & Circulation
SPHM Pte Ltd
Tel: 6671 8563
E-mail: smlin@sph.com.sg 

 

Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553
Email: cvanni@sph.com.sg 

 

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

 

With editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, including Her World, and other titles such as Female, CLEO, The Singapore Women’s Weekly, Harper’s BAZAAR, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles in their respective lifestyle categories.

 

In addition, websites such asherworldPLUS.com, HardwareZone.com and Luxury-Insider.com engage readers with interactive content, capturing audience beyond print.

 

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

 

Visit www.sphmagazines.com.sg for more information.

 

About Harper’s Bazaar Singapore

The Singapore edition of Harper´s BAZAAR brings style and substance to all aspects of contemporary life through a sophisticated and diverse array of articles, blending intelligent comment and stimulating features with outstanding photography, glamour and informed round-ups of the best in fashion, accessories, health and beauty, restaurants, travel, the arts and interior design. BAZAAR´s consumer authority attracts prestigious brand marketers and passionate readers who are the current and future influences of modern style.

 

Visit www.harpersbazaar.com.sg for more information.

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Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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