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Media Release cum Advisory: Men’s Health Urbanathlon 2017 races through Orchard Road, with new obstacle zones

February 27, 2017

 

 

Singapore’s original urban obstacle race returns for its eighth year, looking set to be the biggest and toughest edition yet. Men’s Health Urbanathlon 2017 is as urban as it gets, with the running route and obstacles cutting through the heart of Orchard Road.

 

This Saturday on 4 March, Urbanathletes will kick off their free-form running experience from Ngee Ann City and plan their own route to four Obstacle Zones’ locations (which were revealed to runners beforehand), over an estimated 12km course.

 

Participants are to pit their physical and mental prowess against the four mega Obstacle Zones, to complete them in the following sequence:

 

Zone 1: Vertical Heights, located at Tanjong Pagar Centre.
Urbanathletes will test their endurance with a 37-storey vertical run up Singapore’s tallest building.

 

Zone 2: Road Block, located at the field opposite Marina Bay Financial Tower 3.
Participants will negotiate their way through a sea of shipping containers and barricades, where their agility is put to the test on obstacles such as Road Barricades, Tyre Ladder and Container Tread.

 

Zone 3: Maze Runner, located at the field opposite Golden Landmark.
Runners will make their way through our first-ever maze running obstacle zone, where they’ll encounter various obstacles such as the Monkey Bar, Tyre Swing and Pole Traverse.

 

Zone 4: Urban Warrior, located at Ngee Ann City Civic Plaza.
A brand new multi-stage obstacle structure with grueling challenges that only the fittest can survive. Urbanathletes will have to negotiate the Quad Steps, Peg Board and Horizontal Salmon Ladder, before meeting the highlight of the Urban Warrior course — the Warped Wall, where they will run up a 3.6m high wall and claim their bragging rights as an Urban Warrior. Successful challengers of the Urban Warrior zone will be rewarded with an exclusive Finisher’s Towel.

 

Celebrity Showdown at 2pm

About 20 local luminaries will face off with each other at the Urban Warrior course. Our celebrity challengers include Allan Wu, and Maxi Lim, Charlie Goh, Bunz and Noah Yap of Ah Boys to Men fame, together with almost the entire stable of ONE FM 91.3 DJs, including Glenn Ong, Andre Hoeden, Shaun Tupaz, Shan Wee, Cheryl Miles, Elliot Danker and Harry Corro.

 

Other participating celebrities include UFM DJ Low Wei Loong, Singapore’s professional race car driving couple Yuey Tan and Claire Louise Jedrek, S-League footballer Fabian Kwok, Randall Tan, Adrian Jalaludin, Fiona Lim, Wallace Ang and Caleb Wong.

 

Apart from catching their favourite personalities in action at the Showdown, Urbanathletes will get to enjoy complimentary beer, food and entertainment at the vibrant race village at Ngee Ann City Civic Plaza after crossing the finishing line. Friends and family members of runners are welcome to cheer them on at each obstacle zone, and join in the post-race festivities.

 

Media Invitation

Your journalist, photographer and/or film crew are invited to cover the Men’s Health Urbanathlon 2017. Details are as follows:

Date : 4 March 2017, Saturday
Time : 9.00am – 5.00pm
(Media is encouraged to view the Celebrity Showdown at 2pm)

Venue : Ngee Ann City Civic Plaza

391A Orchard Rd, Ngee Ann City, S238874

 

Please confirm your attendance with Vanni Cheong of Corporate Communications & CSR by 2 March, 6pm.

 

Please see attached Factsheet for race details.

 

The Singapore Men’s Health Urbanathlon is jointly organised by SPH Magazines and HiVelocity, and is supported by Sport Singapore. Adidas is the official apparel and ONE FM 91.3 is the official radio station for Urbanathlon. Main sponsors include Lab Series, Pirelli and Triplefit Singapore. Philips is its partner, and 100Plus the hydration partner.

 

For more information, please visit www.menshealth.com.sg/mhu.

 

Attached: Factsheet of MHU 2017
(See attached file: MHU2017- Fact Sheet.pdf)

 

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Jasmine Koo
Assistant Manager
Marketing | Men’s Health
SPH Magazines Pte Ltd  
DID: 6319 3083
Email: jasminek@sph.com.sg  
www.menshealth.com.sg

 

Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553
Email: cvanni@sph.com.sg

 

About Men’s Health Singapore

 

Men’s Health is the “100% Useful” magazine for the sophisticated and active man focusing on men’s fitness, health, sex and relationships, grooming and style. Men’s Health is Singapore’s no. 1 men’s magazine, with a readership of 56,000 (Source: AC Nielsen Media Index 2016). For more information and to subscribe, log on to menshealth.com.sg.

 

About SPH Magazines 

 

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

 

About HiVelocity Pte Ltd
 

HiVelocity Events is one of Singapore’s premier sports marketing and event management firms, having organised more than 90 events in the past 10 years. Some of HiVelocity’s notable past and present events include the Aviva Ironman 70.3 Triathlon, formerly the largest triathlon in Asia; the Men’s Health Urbanathlon, Singapore’s largest obstacle race, and the Great Eastern Women’s Run, the largest all-women’s run in the region. HiVelocity was also responsible for creating Sundown Marathon in 2008 and make this a successful landmark marathon event in Singapore.

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