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Trade Announcement: CLEO and Clozette Announce Omnichannel Partnership to Engage Millennial Women in Southeast Asia

March 24, 2017

Clozette, a leading digital social content platform for women in Southeast Asia, joins forces with Singapore’s top young women’s magazine brand, CLEO Singapore, to embark on omnichannel initiatives to engage millennial women.

 

The partnership will leverage Clozette’s strong digital and social community background, and CLEO’s well-known brand and authoritative editorial voice, joining the best of online and offline storytelling.

 

“Today’s digital natives consume media across multiple platforms and devices. For example, they may search on their mobile phone for reviews of a product they found in a retail store or magazine,” says Roger Yuen, CEO, Clozette Pte Ltd. This means authentic, user-generated, snackable content is paramount across all platforms. “Our partnership with CLEO dovetails with Clozette’s omnichannel strategy to better engage our audiences and reach new consumers in different ways.”

 

With this partnership, social and editorial assets will feature on both print and digital platforms – in CLEO magazine, on CLEO.com.sg and on Clozette.co. The resulting ecosystem will engage the audience Clozette and CLEO share – stylish, savvy, connected young women in Southeast Asia.

 

In line with Clozette’s continuing aim of growing its community of content creators, and its editorial and content curation prowess, this bridge presents unlimited growth opportunities – from online to print and offline events.

 

“We are committed to further digitising our products and external partnerships,” says Ivan Wong, Commercial Director, SPHM Pte Ltd. “This collaboration is a natural fit for CLEO, which is one of our most millennial-centric and digitised brands. With a unique blend of approachable and inspirational content, CLEO offers an insider perspective on what young women in Singapore want to know. And with this partnership, we look forward to further engaging and delighting those 20-something women.”

 

 

About Clozette

 

Clozette is a women’s social content platform that delivers the hottest news and latest community trends in fashion, beauty and lifestyle. It’s a digital ecosystem where content, community and commerce converge to enable brands to engage creatively with consumers and tastemakers. Clozette is in Singapore, Indonesia, Malaysia, Philippines and Japan, and offers brands content creation, curation and amplification through a regional network of influencers, creators and advocates.

 

Visit http://www.clozette.co for more information.

 

About CLEO Singapore

 

CLEO Singapore has a simple mission: to provide young women with a fresh, fun, intelligent, relevant and global perspective. After 20 years, CLEO is Singapore’s best-selling young women’s magazine brand with 69,000 readers, mostly aged 20-29 (AC Nielson Media Index 2015). With digital, print, social media and club events, CLEO continues to be one of the strongest media brands in Singapore, reaching more than 300,000 women through 360-degree initiatives for brands including CLEO.com.sg and a members club called The CLEO Society.

 

Visit http://www.sphmagazines.com.sg/magazines/cleo for more information.

 

 

 

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