A first-of-its kind partnership between a content provider and a service provider, OCBC Bank and SPH Magazines have broken new grounds by riding on digital capabilities to enhance lifestyle experiences. Customers at OCBC Bank branches will get to enjoy unlimited free access to 100 magazines from the digital magazine library offered by SPH Magazines; they include top-selling titles like Her World, Torque, Young Parents and Men’s Health.
This leverages OCBC Bank’s existing free WIFI network available at 34 bank branches islandwide (see Annex A for a list of bank branches). OCBC Bank customers will collectively save thousands of dollars since, instead of paying for these magazines, they can now read their favourite titles while at the bank.
When a customer logs onto OCBC Bank’s free WiFi at any one of the 34 locations, he will be directed to the OCBC-SPH WiFi library service. The customer will receive a one-time invite to download the “MyNewsstand” app. Once the app is downloaded, he can browse through a vast selection of magazines and start reading any available title by tapping the “read” button. The free digital magazine library can only be accessed while he is at any of the selected bank branches.
The subscription fees for SPH Magazines range from S$2.00 to S$30.00 a month. Now OCBC Bank customers can browse for free on top of doing their banking, staying updated on the latest trends in fashion, lifestyle, business, technology, and more. Leading titles by SPH Magazines include Her World, Female, Torque, Home & Décor, Nuyou, Harper’s Bazaar, Cleo, The Singapore Women’s Weekly, Shape, Young Parents, Men’s Health and HWM.
Mr Ching Wei Hong, Chief Operating Officer, OCBC Bank, said: “We are excited about this partnership with SPH Magazines. This is the first of its kind, made possible by today’s digital capabilities, in terms of the scale and generous access involved. Some 300,000 interactions take place at our branches monthly and now, customers will be able to enjoy the free digital access to these magazines during their visits. This is another move in OCBC Bank’s string of recent digital offerings, to provide a better digital advantage experience to our customers.”
Mr Loh Yew Seng, CEO, SPH Magazines, said: “This new collaboration will give our readers and advertisers the added advantage of accessing our titles any time, at their convenience. With free WiFi access, OCBC customers can also browse through our magazines’ multimedia offerings and interactive features.”
JOINTLY ISSUED BY OCBC BANK AND SPH MAGAZINES PTE LTD.
For media queries, please contact:
Lim Zi Hao
Assistant Vice President
Group Corporate Communications
Tel : (65) 6530 7880
HP : (65) 9026 5901
Corporate Communications & CSR
Singapore Press Holdings Limited
Tel : (65) 6319 1553
|No||OCBC Bank branch|
|1.||Ang Mo Kio|
|3.||Bukit Batok (Business Bkg Ctr)|
|5.||Choa Chu Kang|
|13.||Kallang Wave Sport Hub|
|18.||OCBC Centre Branch|
|20.||Paya Lebar Square|
|21.||Singapore Polytechnic Frank|
|24.||SunTec City Mall|
|28.||Vivo City Frank|
|32.||Tiong Bahru Plaza|
About OCBC Bank
OCBC Bank is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore and the Asia Pacific by The Asian Banker.
OCBC Bank and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC Bank’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 610 branches and representative offices in 18 countries and regions. These include the 340 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 100 branches and offices in Hong Kong, China and Macau under OCBC Wing Hang.
OCBC Bank’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
OCBC Bank’s insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
For more information, please visit www.ocbc.com.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
Back to Top