October 6, 2017

SPH Magazines is pleased to announce two major appointments at Her World, Singapore’s leading fashion, beauty and lifestyle brand.


With effect from Nov 1, 2017, Ms Reta Lee Choi Wei assumes the role of Editor-In-Chief. In this role, she leads the Her World print and online editorial teams with the responsibility of charting and synergising the brand’s content directions and strategies on all platforms, including the magazine, website, social and tablet editions. She will also work closely with the Sales, Marketing and New Media teams to deliver engaging content solutions for our commercial partners.


Prior to this appointment, Reta served as Group Editor, New Media at SPH Magazines for two years, overseeing and HWM magazine.


Reta spent six years with Catcha Digital and Microsoft in Malaysia where she held various positions, including that of Lifestyle Editor for Catcha Digital, before assuming her last designation as Head of Editorial at


At MSN, Reta led a team of editors across key channels like Lifestyle, News, Tech, Video, Entertainment and Travel. Together with her team, she strategised, curated and created original editorial content and successfully grew the website’s page views and unique users.


At the same time, Ms Mary-Ann Soh takes on the role of Editor, Her World Online with immediate effect. She oversees the editorial and commercial content for the website and social media.


Mary-Ann is on familiar ground at SPH. She was most recently with AsiaOne, where she spent nine years covering fashion and beauty, current affairs, business, travel, food as well as health and fitness. She has held various positions there, including those of Lifestyle Editor, News Editor and Video Strategy Lead. In the latter position, she oversaw AsiaOne’s video content growth and development.


Together with Her World’s Executive Editor Penelope Chan, Mary-Ann will report to Editor-in-Chief Reta Lee. Reta reports to Group Editor-in-Chief Caroline Ngui.


We wish both Reta and Mary-Ann every success and look forward to supporting them in their new roles.


For more information, please contact Group Editor Dhylan Boey at 6319-5733.





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