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SPH Magazines to restructure for a digitally-driven future

March 20, 2018

 

 

SPH Magazines, the magazine arm of Singapore Press Holdings, will launch a major restructuring exercise to prepare its suite of magazines for a digitally-driven future and consolidate its position as the No.1 digital network in the magazine space.

 

The restructuring will comprise several concurrent initiatives:

 

1. The custom publishing team (Custom Content Solutions) and its contract titles will be transferred to Focus Publishing, the contract publishing subsidiary of SPH’s Chinese Media Group. This creates a unified, multi-lingual contract publishing offering.

 

2. The other operating units will be co-located in new premises at News Centre in Toa Payoh. The group previously operated at separate locations at Genting Lane and Outram Road.

 

3. The Editorial division, helmed by Group Editor-in-Chief Caroline Ngui, will launch shared digital desks to speed up the company’s digital-first strategy. The title teams will continue to handle both print and digital content, while retaining each brand’s unique selling points (USP).

 

4. The current Sales and Marketing teams will be re-organised across titles into two divisions:

 

– A unified sales division, renamed Business Solutions and headed by Maureen Wee, will handle advertising sales for all print and digital titles. The new unit will also be re-organised by industry sectors, rather than by individual titles.

 

– A Market Development division, headed by Geoff Tan, will work closely with Business Solutions and Editorial and spearhead new marketing initiatives across all titles in the group. The team will comprise specialists in three areas: partnerships & strategy; insights & intelligence; and activations & sponsorships.

 

5. A refocused Digital Development division, headed by Joseph Lee, will drive the continued strong growth of digital revenues and bring new and innovative solutions to readers and corporate partners.

 

6. With the restructuring, the group’s staffing will be right-sized from 379 (as at Aug 2017) to about 300. This reduction has largely already been achieved through ongoing staff attrition and redeployment. But 13 staff who could not be redeployed will be retrenched in March. They will receive compensation on terms negotiated and agreed with the staff union.

 

SPH Magazines’ chief executive officer, Loh Yew Seng, said: “While Editorial will maintain its sharp focus on serving our audiences, we believe that this new structure allows us to be more agile in developing multi-platform business solutions for our customers.”

 

Mr Loh added that no titles will be closed in this exercise, although the performance of titles will continue to be monitored.

 

Over the last five years, SPH Magazines has been digitising its content and expanding its audience channels. Besides market-leading portals like herworld.com and hardwarezone.com, it also has more than 100 digital editions in Singapore and the region, carried on Magzter and other digital newsstands. Its digital content has also been re-purposed by interest areas for further discovery through channels like MyReadingRoom.online and the WiFi Library.

 

Mr Loh said: “Our investments in digital capabilities and assets over the last five years are paying off. Our digital products are showing consistent growth, despite the severely challenged media market. We will continue to expand our digital network and also roll out innovative advertising solutions. We are also investing further in analytics and our developer resources.

 

“We believe that our magazines have a viable future as a digitally-driven business, with a diversified portfolio of strong brands that are market leaders in their respective genres. The key is to remain the No. 1 network in the digital space, in terms of audience reach and engagement for advertisers.”

 

Issued by SPH Magazines Pte Ltd

Co. Regn No.: 196900476M

 

For more information, please contact:

Chin Soo Fang

Head

Corporate Communications & CSR

Singapore Press Holdings Limited

DID: 6319 1216

Email: soofang@sph.com.sg

 

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines, together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd and Blu Inc Media (HK) Limited, has raised the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. All the publications, including flagship title Her World, and other titles such as Female, CLEO, The Singapore Women’s Weekly, Harper’s Bazaar, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties, are among the highest-circulating titles and most-read in their respective lifestyle categories.

 

In addition, websites such as herworld.com, HardwareZone.com and luxury-insider.com have extended their reach online, engaging readers with interactive content and capturing an audience beyond print.

 

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. ClickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

 

Visit www.sphmagazines.com.sg for more information.

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