USE MAGAZINES' DEEP READER ENGAGEMENT TO INCREASE YOUR ROI.
Choose from over 8 genres and 80 titles to increase your brand's reach and ROI now.
Download Rate Cards Now
Choose from over 8 genres and 80 titles to increase your brand's reach and ROI now.
Download Rate Cards Now
Magazines have long had a track record of high reader engagement, compared to other media. This is because it is a medium which readers voluntarily connect with, drawn by the relevance and authoritativeness of its content.
Our own research, conducted in partnership with GfK Singapore, found that the average Singapore reader spend almost an hour reading a magazine.[1] A rarity in today’s world where human attention span fares worse than a goldfish’s.[2]
Such deep engagement in turn translates to higher ROI compared to advertising in other media channels, based on another study by GfK in [3]
So look no further if you want to increase your marketing ROI. Explore the different content genres and magazine brands we offer and download their rate cards for more information.
[1] The Advertising ROI Report 2014, SPH Magazines & GfK Singapore, http://www.sphmagazines.com.sg/advertising-roi/
[2] http://time.com/3858309/attention-spans-goldfish/
[3] GfK Meta Study 2014, Magazines.nl, The Netherlands, as seen in FIPP Proof of Performance Report 2014
SPH Magazines Pte Ltd is Singapore's premier magazine media company with a portfolio of more than 80 brands and products in Singapore and the region. Its diverse portfolio includes brands such as Her World, Harper's Bazaar, The Peak, Home & Decor and HardwareZone, all of which are well-established market leaders in their respective genres.
It delivers award-winning content across print, online and mobile touch points and organises signature events all year round, reaching more than 6 million consumers monthly.
SPH Magazines prides itself on the ability to deliver high-performing 360 marketing campaigns for advertisers, by leveraging its strong brand heritage and highly engaged audiences. Its innovative advertising solutions incorporate cutting-edge technology and an unparalleled distribution network achieved through strategic partner tie-ups.
SPH Magazines is a wholly-owned subsidiary of Singapore Press Holdings (SPH), a publicly-listed media company. It also has offices in Malaysia and Hong Kong.