USE MAGAZINES' DEEP READER ENGAGEMENT TO INCREASE YOUR ROI.
Choose from over 8 genres and 80 titles to increase your brand's reach and ROI now.
Download Rate Cards Now
Choose from over 8 genres and 80 titles to increase your brand's reach and ROI now.
Download Rate Cards Now
Magazines have long had a track record of high reader engagement, compared to other media. This is because it is a medium which readers voluntarily connect with, drawn by the relevance and authoritativeness of its content.
Our own research, conducted in partnership with GfK Singapore, found that the average Singapore reader spend almost an hour reading a magazine.[1] A rarity in today’s world where human attention span fares worse than a goldfish’s.[2]
Such deep engagement in turn translates to higher ROI compared to advertising in other media channels, based on another study by GfK in [3]
So look no further if you want to increase your marketing ROI. Explore the different content genres and magazine brands we offer and download their rate cards for more information.
[1] The Advertising ROI Report 2014, SPH Magazines & GfK Singapore, http://www.sphmagazines.com.sg/advertising-roi/
[2] http://time.com/3858309/attention-spans-goldfish/
[3] GfK Meta Study 2014, Magazines.nl, The Netherlands, as seen in FIPP Proof of Performance Report 2014
SPH Magazines, a wholly-owned subsidiary of Singapore Press Holdings, is Asia’s leading magazine publisher. Reputed for its sterling editorial content and award-winning designs and creative solutions, SPH Magazines, together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd and Blu Inc Media (HK) Limited, has raised the bar as a dynamic publisher.
In its stable are more than 100 brands across multiple platforms, spanning the interest categories of lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. On top of that, its established Custom Publishing unit provides bespoke communications and content marketing solutions to major corporate clients. With its 360-degree content solution, SPH Magazines connects advertisers with an audience of 7.5 million, including 500,000 cumulative digital readers, and spanning more than 57 million page views in Asia.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.