Hafizah Hazahal
Industry Talk | Research

Magazine media has run its course with the fashion industry…Not!

By : Hafizah Hazahal | March 7, 2017

(This article was first published on INMA on 26th February 2017) Rapid innovations in technology have altered consumers’ expectations. With information readily available on demand, no longer are they willing to wait; what they see they want immediately. While consumers of the past are able to patiently wait for magazines’ coverage of collections months after […]

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Hafizah Hazahal
Industry Talk | Research

Adspend forecast for Southeast Asia, Hong Kong and Taiwan

By : Hafizah Hazahal | March 1, 2017

Last month, we attended eMarketer and IAB’s sharing session on their inaugural Adspend Report for Southeast Asia, Hong Kong and Taiwan. Here are the key points for marketers to note: Due to differing internet and smartphone penetration rates, digital advertising growth rates vary significantly across the region. In terms of digital’s share of total media […]

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Ivan Tan
Industry Talk | Research

Are magazines the solution to luxury marketing’s digital conundrum?

By : Ivan Tan | December 21, 2016

(This article was first published on INMA on 30th November 2016) According to Zenith Optimedia’s Luxury Advertising Expenditure Forecast, digital is set to take centre stage in the luxury advertising arena, contributing to most of the growth in this sector. By 2017, digital will be the largest contributor to luxury advertising ad spend, overtaking television […]

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Hafizah Hazahal
Campaign Showcase | Industry Talk | Research

The SPH Magazines Transformation Journey: Content Enriching the Consumer Journey

By : Hafizah Hazahal | October 6, 2016

(This article was first published on INMA on 25th September 2016) *This is the last part of the SPH Magazines Transformation Journey blog series. Read the first and second part here. As a publisher, content is at the heart of what we at SPH Magazines do. While we have scaled our audiences by creating networks […]

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Hafizah Hazahal
Industry Talk | Research

The SPH Magazines Transformation Journey: Being Anywhere, Anytime

By : Hafizah Hazahal | August 30, 2016

(This article was first published on INMA on 21st August 2016) *This is the second part of “How publishers can leverage audiences to increase digital advertising” blog. In the face of disruption from digital giants such as Facebook and Google, magazine media has to dig deep within itself for its unique selling point, and finding […]

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