Hafizah Hazahal
Research

Video Habits of Millennials in Singapore [Infographic]

By : Hafizah Hazahal | June 25, 2018

  Download the full results

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Hafizah Hazahal
Industry Talk Research

SPH Magazines builds a viable digital ecosystem for the entire value chain

By : Hafizah Hazahal | June 19, 2018

Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]

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SPHmagazines
Research

What’s next for digital advertising?

By : SPHmagazines | June 12, 2018

Digital advertising is in a stage of emergency. Fraught with bot, visibility and measurement issues, brands are losing trust in digital advertising. We are only halfway through in 2018, and already gone through a number of scandals: Logan Paul on Youtube, Cambridge Analytica on Facebook, and more recently, Facebook was found providing user data to […]

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SPHmagazines
Research

Move over, Millennials… the Perennials are here to stay!

By : SPHmagazines | April 18, 2018

Have you heard of the Perennials? Not another one of those marketing buzzwords, you groan. But what’s making marketers sit up and lean forward is that this is a clear departure from the industry’s obsession with segmenting consumers by generations (Millennials, anyone?). This new term challenges the very idea of defining and understanding consumers by […]

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Hafizah Hazahal
Industry Talk | Research

Two media companies on opposite ends of the value chain team up to fight digital disruption

By : Hafizah Hazahal | March 21, 2018

Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place. They have since fought back by scaling up their audience reach with […]

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SPHmagazines
Research

Insights into our Luxury Circle Audience you probably didn’t know about

By : SPHmagazines | March 15, 2018

Talk about luxury consumers, and most people will be able to conjure up a mental image of extravagance and indulgence. Surely there is more to them than that! With a reach of 3.8 million affluent consumers in our Luxury Circle, what do we know about these high-flying, jet-setting business leaders and socialites who are also […]

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SPHmagazines
Industry Talk | Research

How can brands hack the sales funnel?

By : SPHmagazines | March 14, 2018

(This article first appeared on INMA.org in Feb 2018) Before making the commitment to purchase, consumers do extensive research to ensure their hard-earned money is being well spent. You might think such behaviour is reserved only for big-ticket purchases. As it turns out, no purchase is too insignificant — even the kind of toothpaste people […]

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Hafizah Hazahal
Ad Packages | Research

Marketers, do not miss out on the men.

By : Hafizah Hazahal | December 31, 2017

Women have traditionally been the go-to consumer segment for brands for their marketing and advertising activities, driven by the grand wisdom that men do not “go shopping” and when they head to a store, they already know exactly what they are looking for (and hence do not browse). However, the digital world has brought about […]

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Hafizah Hazahal
Research

The Millennial Mum’s Dilemma: What Keeps Singapore Millennial Mums Awake At Night

By : Hafizah Hazahal | October 17, 2017

  Check out our special Festive Packages for Dec 2017 and Jan 2018 below. If you are interested in reaching out to discerning parents with the power to spend, get in touch with us!  

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Hafizah Hazahal
Campaign Showcase | Research

Will Digital Advertising Survive Its Current Challenges?

By : Hafizah Hazahal | October 9, 2017

Digital advertising is in a stage of emergency. Fraught with bot, visibility and measurement issues, brands are losing trust in digital advertising. Case in point: Procter & Gamble, one of the world’s biggest advertisers, issued an ultimatum early this year to its digital partners to clean up their act in order to get its ad […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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