Ivan Tan
Industry Talk | Research

A publisher’s take on the digital “exodus”

By : Ivan Tan | April 5, 2017

Is having more always better? Not necessarily, if you are planning a digital advertising campaign. In order to reach a wider audience, advertisers ceded control of their brand over to major digital advertising players such as Google and Facebook. The unchecked hunger for eyeballs in the digital space has jeopardized advertisers’ reputation as brand messages […]

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Ivan Tan
Industry Talk | Research

How to turn your brand into a Premium brand? (Hint: without starting from ground zero)

By : Ivan Tan | March 28, 2017

Despite the sluggish performance of the economy, the premium product category – goods that cost at least 20% more than the average price in the category – is consistently growing, and consumers have been paying more attention to premium products. According to Nielsen, sales in the Southeast Asian premium market grew 21% over 2 years, […]

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Hafizah Hazahal
Industry Talk | Research

Magazine media has run its course with the fashion industry…Not!

By : Hafizah Hazahal | March 7, 2017

(This article was first published on INMA on 26th February 2017) Rapid innovations in technology have altered consumers’ expectations. With information readily available on demand, no longer are they willing to wait; what they see they want immediately. While consumers of the past are able to patiently wait for magazines’ coverage of collections months after […]

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Hafizah Hazahal
Industry Talk | Research

Adspend forecast for Southeast Asia, Hong Kong and Taiwan

By : Hafizah Hazahal | March 1, 2017

Last month, we attended eMarketer and IAB’s sharing session on their inaugural Adspend Report for Southeast Asia, Hong Kong and Taiwan. Here are the key points for marketers to note: Due to differing internet and smartphone penetration rates, digital advertising growth rates vary significantly across the region. In terms of digital’s share of total media […]

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Ivan Tan
Industry Talk | Research

Are magazines the solution to luxury marketing’s digital conundrum?

By : Ivan Tan | December 21, 2016

(This article was first published on INMA on 30th November 2016) According to Zenith Optimedia’s Luxury Advertising Expenditure Forecast, digital is set to take centre stage in the luxury advertising arena, contributing to most of the growth in this sector. By 2017, digital will be the largest contributor to luxury advertising ad spend, overtaking television […]

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Hafizah Hazahal
Campaign Showcase | Industry Talk | Research

The SPH Magazines Transformation Journey: Content Enriching the Consumer Journey

By : Hafizah Hazahal | October 6, 2016

(This article was first published on INMA on 25th September 2016) *This is the last part of the SPH Magazines Transformation Journey blog series. Read the first and second part here. As a publisher, content is at the heart of what we at SPH Magazines do. While we have scaled our audiences by creating networks […]

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Hafizah Hazahal
Industry Talk | Research

The SPH Magazines Transformation Journey: Being Anywhere, Anytime

By : Hafizah Hazahal | August 30, 2016

(This article was first published on INMA on 21st August 2016) *This is the second part of “How publishers can leverage audiences to increase digital advertising” blog. In the face of disruption from digital giants such as Facebook and Google, magazine media has to dig deep within itself for its unique selling point, and finding […]

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Ivan Tan
Industry Talk | Research

How publishers can leverage audiences to increase digital advertising

By : Ivan Tan | June 17, 2016

(This article was first published on INMA on 13th June 2016) For the past decade or so, “digital” has been the buzzword in almost every industry, and, today, “digital” is everywhere around us. Everything, and I mean everything — from mobile phones, household appliances, and even rubbish bins — can be connected to the Internet. To be […]

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SPH Magazines 360
Industry Talk | Research

Content Marketing: The ABC advantage of legacy publishers

By : SPH Magazines 360 | April 14, 2016

Web 2.0 has changed the rules of the game.  The role of media is no longer just providing paid ad space for brands.  In fact Paid media like magazines coexist alongside Owned Media, both aiming to help brands get their Earned Media—word-of-mouth from consumers which promotes loyalty among existing customers and recruit new ones. Source: http://blog.hootsuite.com/converged-media-brito-part-1/ […]

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SPHmagazines
Ad Packages | Industry Talk Research

7 things you need to know about SPH Magazines’ Luxury Circle audience

By : SPHmagazines | April 7, 2016

As a publisher, it is always in our interest to know our audience so that we can keep them engaged with our content. However, one must admit that some audiences are harder to reach than others. SPH Magazines’ Luxury Circle – a network of 2.5 million affluent audience across Asia – is well established, but […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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