Hafizah Hazahal
Ad Packages | Research

Marketers, do not miss out on the men.

By : Hafizah Hazahal | October 26, 2017

Women have traditionally been the go-to consumer segment for brands for their marketing and advertising activities, driven by the grand wisdom that men do not “go shopping” and when they head to a store, they already know exactly what they are looking for (and hence do not browse). However, the digital world has brought about […]

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Hafizah Hazahal
Research

The Millennial Mum’s Dilemma: What Keeps Singapore Millennial Mums Awake At Night

By : Hafizah Hazahal | October 17, 2017

  Check out our special Festive Packages for Dec 2017 and Jan 2018 below. If you are interested in reaching out to discerning parents with the power to spend, get in touch with us!  

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Hafizah Hazahal
Campaign Showcase | Research

Will Digital Advertising Survive Its Current Challenges?

By : Hafizah Hazahal | October 9, 2017

Digital advertising is in a stage of emergency. Fraught with bot, visibility and measurement issues, brands are losing trust in digital advertising. Case in point: Procter & Gamble, one of the world’s biggest advertisers, issued an ultimatum early this year to its digital partners to clean up their act in order to get its ad […]

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Ivan Tan
Industry Talk | Research

Digital publishing success requires distribution innovation

By : Ivan Tan | September 27, 2017

This article first appeared on INMA on 17th September 2017   A year ago, we shared SPH Magazines’ ABC formula for facing off digital disruption.   We leveraged the strong involvement and engagement of our premium magazine audience, which voluntarily associates with our brands and welcome advertising messages as much as content. We also pushed ahead with enhancing […]

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Ivan Tan
Campaign Showcase | Industry Talk | Research

How can brands develop their complimentary WiFi Service to engage consumers?

By : Ivan Tan | September 20, 2017

These days, WiFi is the first thing that I look out for. When I walk into a shopping mall, café, or a hotel lobby, I constantly look out for a sign… that tells me how I can tap on their WiFi network. All of this is to feed my perpetual need to be connected to […]

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Hafizah Hazahal
Ad Packages | Research

Marketers, it is time to pay close attention to the Perennials!

By : Hafizah Hazahal | August 10, 2017

A new buzzword has recently descended upon the marketing world – “Perennials“. Not another one of those, you groan. But what’s making marketers sit up and lean forward is that this is a clear departure from the industry’s obsession with segmenting consumers by generations (Millennials, anyone?). This new term challenges the very idea of defining […]

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Ivan Tan
Industry Talk | Research

Can magazine brands, advertisers reach Millennials?

By : Ivan Tan | July 13, 2017

(This article first appeared on INMA.org on 13th June 2017)   Millennials. It’s the perennial buzzword. A lot of research has gone into identifying just who these people are, and the results have not always been pretty. When asked to choose words that describe Millennials, participants of an Ipsos survey came up with these as the top […]

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Hafizah Hazahal
Industry Talk | Research

Magazines build “meaningfully different” brands that stand out from the clutter

By : Hafizah Hazahal | July 5, 2017

In our previous blog, we shared how the Google/Youtube ‘brand safety’ chaos has led to the industry’s reawakening to the importance of branding, vis-à-vis the pursuit of conversions in this digital age. When it comes to branding, a study has proven that magazine media excels in building “meaningfully different” brands which drives repeat purchase and […]

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Hafizah Hazahal
Industry Talk | Research

Dear Marketers: You need branding to keep pace with conversions!

By : Hafizah Hazahal | June 28, 2017

Challenging times have led businesses to be obsessed with chasing conversions…which can be at the expense of the brand.  Just look at what happened in the recent chaos which saw many brand owners freezing their adspend on Google and Youtube, following the realization that their ads are appearing alongside offensive content on these platforms. Previously, […]

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Ivan Tan
Industry Talk | Research

A publisher’s take on the digital “exodus”

By : Ivan Tan | April 5, 2017

Is having more always better? Not necessarily, if you are planning a digital advertising campaign. In order to reach a wider audience, advertisers ceded control of their brand over to major digital advertising players such as Google and Facebook. The unchecked hunger for eyeballs in the digital space has jeopardized advertisers’ reputation as brand messages […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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