Hafizah Hazahal
Industry Talk | Research

Experience Marketing: Ad Industry’s Answer to Fraud?

By : Hafizah Hazahal | October 25, 2018

In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia.   Nothing fosters authentic […]

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Hafizah Hazahal
Campaign Showcase | Research

Augmented Reality: From Marketing Gimmick to Strategy

By : Hafizah Hazahal | September 19, 2018

If you follow our Facebook page, you may have seen pictures of our staff posing with a certain character. She is our resident cool girl, Moomoko – the first AR character created by a local magazine! Here we explore opportunities in using Augmented Reality for brand marketing.   We have seen a glimpse of the […]

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Hafizah Hazahal
Industry Talk | Research

Magazines: Bridging the Physical-Digital Divide

By : Hafizah Hazahal | August 23, 2018

(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]

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SPHmagazines
Industry Talk | Research

Brand-building for the Disloyal Customer

By : SPHmagazines | August 7, 2018

Welcome to the age of disloyal customer.   The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]

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Hafizah Hazahal
Research

Video Habits of Millennials in Singapore [Infographic]

By : Hafizah Hazahal | June 25, 2018

  Download the full results

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Hafizah Hazahal
Industry Talk Research

SPH Magazines builds a viable digital ecosystem for the entire value chain

By : Hafizah Hazahal | June 19, 2018

Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and global partnerships such as Symmachia and Pangaea respectively. These alliances help to aggregate publishers’ scale of reach and targeting capabilities, thus allowing advertisers to benefit […]

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SPHmagazines
Research

What’s next for digital advertising?

By : SPHmagazines | June 12, 2018

Digital advertising is in a stage of emergency. Fraught with bot, visibility and measurement issues, brands are losing trust in digital advertising. We are only halfway through in 2018, and already gone through a number of scandals: Logan Paul on Youtube, Cambridge Analytica on Facebook, and more recently, Facebook was found providing user data to […]

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Hafizah Hazahal
Research

Move over, Millennials… the Perennials are here to stay!

By : Hafizah Hazahal | April 18, 2018

Have you heard of the Perennials? Not another one of those marketing buzzwords, you groan. But what’s making marketers sit up and lean forward is that this is a clear departure from the industry’s obsession with segmenting consumers by generations (Millennials, anyone?). This new term challenges the very idea of defining and understanding consumers by […]

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Hafizah Hazahal
Industry Talk | Research

Two media companies on opposite ends of the value chain team up to fight digital disruption

By : Hafizah Hazahal | March 21, 2018

Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place. They have since fought back by scaling up their audience reach with […]

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SPHmagazines
Research

Insights into our Luxury Circle Audience you probably didn’t know about

By : SPHmagazines | March 15, 2018

Talk about luxury consumers, and most people will be able to conjure up a mental image of extravagance and indulgence. Surely there is more to them than that! With a reach of 3.8 million affluent consumers in our Luxury Circle, what do we know about these high-flying, jet-setting business leaders and socialites who are also […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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