The Luxe Report 2011

Discover more about the luxury consumers in Singapore.

Earlier this year, SPH Magazines commissioned Nielsen to conduct two parallel surveys to profile The Peak and ICON readers. These premium luxury publications are read by an exclusive mailing list of corporate leaders, top professionals and prominent socialites in Singapore.

We have put together some of the surveys’ key findings into a series of White Papers, which offer fascinating—and sometimes surprising—insights into this famously elusive segment. Did you know:

• Luxury consumers in Singapore own an average of two cars. Close to 25% have more than three automobiles parked in their garage
• About 80% of luxury consumers wine and dine at fine dining establishments at least once a month, with 30% indulging themselves every week
• Almost one in four wealthy men in Singapore hit the green at least once a week
• Compared to their male counterparts, affluent women in Singapore are twice as likely to visit beauty/spa outlets

So join us as we delve into the world of Singapore luxury consumers. Find out who they are, understand their relationship with luxury and identify their lifestyle of affluence. Be an empowered marketer, as we decode for you the enigma of luxury.

The growth of the luxury segment, fueled by increasingly affluent consumers in Singapore, has attracted a gamut of retailers and manufacturers all eager for a bigger slice of this pie. To ensure greater success in building these brands, it is critical to have keen insights into what influences these consumers' attitudes and behaviour. Nielsen is happy to be the insights provider for this study.

~ Lee Shu Hui, Director, Nielsen