It’s our 25th Anniversary!
Young Parents, recently named MPAS Magazine of the Year 2011, is celebrating its 25th anniversary this year – let this product feature on Young Parents help you understand what makes the title so popular with readers and advertisers alike.
Latest Accolades
- MPAS Magazine of the Year 2011
- MPAS Consumer Magazine of the Year 2011
- Winner – Design & Layout 2010
Feature Content
1. Background
2. A peek inside Young Parents
3. What Young Parents Offers Advertisers
4. Our 25th Anniversary celebration efforts
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Launched in 1986, Young Parents has grown from strength to strength, undertaking constant improvements to stay in line with our readers’ needs. As a valuable and trusted information resource for parents of children from newborn all the way up to nine years of age, it has carved a niche for itself in the market, unchallenged by competitor titles. A design and content revamp in mid 2009 to stay fresh, modern and relevant created a vibrant new look and easy-to-navigate layout, rewarded by a win in the Design and Layout category at the Asian Publishing Awards 2010. Not just a strong print product, Young Parents is also active in the social media space, engaging its readers in a more intimate, timely and interactive manner. |
We know that nothing lets you understand the product than actually looking at it, so we're featuring the sections that keep readers coming back month after month for more:
- Young Parents Baby
This magazine within the magazine delivers the latest babycare advice and trends for new parents and mums-to-be, making Young Parents the only parenting magazine in Singapore which offers two reads for the price of one.
- Special Features
Each month, Young Parents explores an issue in depth and from a local perspective, from raising brainy kids to health and nutrition, money, and more.
- Education
No other magazine covers education like Young Parents, with newsy and local features on preschool and primary school issues, a regular enrichment/preschool series and learning news snippets. Its Listing section is the go-to guide for parents looking for a preschool, kindergarten or enrichment centre for their children. The magazine also holds a popular Primary 1 seminar every year for parents, and publishes the Young Parents Preschool Guide, an annual that helps mums and dads find the perfect preschool.
- Fashion
Young Parents' aww-inspiring fashion spreads feature the latest trends and must-haves for kids.
What Young Parents Offers Advertisers
- Effective reach to a targeted and enthusiastic audience
- Our readers, according to the Nielsen Media Index 2010, are well educated, high achieving, and affluent. Young Parents is filled with news, information and valuable advice relevant to our readers, and is a useful, good read for enthusiastic Smart Parents.
- Our readers, according to the Nielsen Media Index 2010, are well educated, high achieving, and affluent. Young Parents is filled with news, information and valuable advice relevant to our readers, and is a useful, good read for enthusiastic Smart Parents.
- Numerous collaboration opportunities for events targeting savvy parents
- Nestle Start Healthy, Stay Healthy Seminar
- Young Parents Smart Parents Workshops
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- A well-loved signature event, Young Parents Fiesta
Young Parents Fiesta 2011: Successful event with a great turnout
3. Value-for-money advertising packages
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4. Additional brand extensions
- Annual Young Parents Pre-school Guide
5. Online presence
Excited by this and want a tailored solution?
Contact our sales team here.
Our 25th anniversary marketing efforts
To celebrate this milestone anniversary, Young Parents has kicked off a series of exciting marketing activities across multiple platforms. This six-month campaign started with eye-catching bus ads on routes that cross the island, ploughing through a network of major hospitals and as well as estates of new families.
Young Parents' brand presence was reinforced with a “25 Best Parenting Tips” insert in the Straits Times with an attractive subscription offer of 25% discount and fantastic gifts. The April issue also featured a $25,000 giveaway in the forms of products, toys and holiday stays.
In June, YP launched its first ever gift with purchase – the Teddy Pouch that comes in blue and pink. Readers received this exclusive premium with the June issue. The annual Fiesta at Marina Square was also held in the last weekend of June and it saw a record-breaking number of visitors who thronged the mall for the Young Parents July issue with goodie bag and fabulous subscription gifts. Visitors also enjoyed the great deals and offerings from exhibitors and engaging stage activities such as a Meet & Greet session with Dora the Explorer.
To round up the celebrations, YP is giving away 5 mini-cupcakes to our loyal readers in the August issue!
Excited by this and want a tailored solution?
Contact our sales team here.
