CLEO Singapore refreshes for the digital audience

Hafizah Hazahal
By : Hafizah Hazahal
January 24, 2019
Tags: , , , , , ,
Category: Ad Packages | Announcements

How does a magazine brand created for young adults 25 years ago maintain its raison d’être in the current age? For CLEO, there are no shortcuts – it is back to the drawing board.

 

Much primary and secondary research and many first-hand observations later, two things immediately stood out for the team. First, video is the content format that is commanding millennials’ attention today, with Singapore millennials spending an average of 92 minutes watching videos each day. Second, millennials love being a part of a community – especially virtual ones, thanks to social media.

 

CLEO is thus convinced that while print still maintains its appeal, it will be able to engage and add much more value for its millennial readers by getting on the digital space. This resulted in a strategic overhaul of the magazine that cuts across print and online platforms.

 

Integrated media reaching readers anytime, anywhere

 

In its refreshed version, CLEO’s print publication will play a primary role as a “shop window” for all its online platforms. Here’s how it works:

 

  • All print stories will be available online, and will be further augmented with additional content. 
  • QR codes will be used to directly bring print readers to CLEO’s online stories

 

On the digital space, there will be more video series involving influencers and local celebrities – all of which are open for brand tie-ups. Editorial staffers will also build their own social influence by sharing their vertical knowledge through various episodic series.

 

CLEO will also channel dedicated efforts and resources to grow and engage its readers community with CLEO Society. For example, print stories featuring CLEO Society members will have a QR code that brings readers to the Society sign-up page. There will also be events involving the community, which may potentially be another source of revenue for the magazine.

 

More details in the press release here.

 

Time to get #woke with the millennials

 

Here’s a glimpse of who the CLEO readers are and their interests.

 

New advertisers can get onboard with the new CLEO at a special rate below!

 

Its annual marquee event CLEO Most Eligible Bachelors is also now open for sponsorships. Here’s a look at the key stats from last year’s edition.

 

Interested brand partners can drop us a note at magadpromo@sph.com.sg and we’ll be in touch!

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