What SPH Magazines can do for digital brands: Qoo10 showcase

SPHmagazines
By : SPHmagazines
April 27, 2017
Tags: , ,
Category: Campaign Showcase

In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?

Qoo10

Despite being Asia’s leading online marketplace with massive reach, Qoo10 turned to SPH Magazines to bring its product offerings to a discerning audience with a high propensity to purchase. SPH Magazines has just the audience that Qoo10 is looking for, on our award-winning tech site HardwareZone.com (HWZ).

The HWZ audience is highly engaged in forum discussions across tech-related and other lifestyle topics. Majority holds a PMEB (professionals, managers, executives or business owners) position with good purchasing power. Leveraging on this premium audience, dynamic widgets featuring Qoo10 products related to specific forum topics were placed at the top of forum pages. Other display units were placed elsewhere in the site to maximize visibility.

This targeted advertising in a user-generated content environment enabled Qoo10 to reach highly-engaged premium audience at scale. Scroll through the case study below to find out more.

We are excited to share that we are offering a 70% discount* for your advertising campaigns! Just submit your contact through the form below and we will be in touch.

*New advertisers only. Terms and conditions apply.

SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
>>Read more about SPH Magazines

Key Events

 

Popular
Archives
Tags

Featured Videos

Back to Top

X

Are You An Advertiser? Contact Us For A Customised Proposal!

¤