What SPH Magazines can do for digital brands: Ctrip showcase

By : SPHmagazines
April 27, 2017
Tags: , ,
Category: Campaign Showcase

In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?


A new entrant to the Singapore market, online travel agent Ctrip wanted to create awareness among consumers and increase brand visibility in an engaging manner, while gaining insights into their travel habits.

To achieve this, SPH Magazines created a fun and interactive travel quiz which ends with a recommended travel destination for the reader and an opportunity to win a trip. The quiz was then marketed across 13 digital editions and their online platforms, together with an email marketing programme, aggregating a reach of 5.1 million consumers. It is also designed to be responsive across screen sizes thus maximizing participation rates.

By partnering with us, Ctrip was able to maximise efficiency and effectiveness as they could leverage on our brand heritage, content expertise, creative services, media placement and optimization – without working with multiple partners.

Over 15,000 people completed the quiz over a period of 2 months. Scroll through the case study below to find out more.

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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