Trade Event: Women Decoded

An event to the trade was hosted on 23 May at Four Seasons Hotel. We got marketers to come together and discuss 2 groundbreaking studies:

1. The Advertising ROI Report 

This first ever Singapore study that reveals 7 ROI Drivers every adroit Marketers should use to run their print campaigns. Insights include:

  • How do premium positions work for advertisers?
  • Which creative formats score with readers in Singapore?
  • What is the winning formula that moves readers from ad to action?
  • How engaged are readers with magazine advertisements?


2. The Singapore Women Digital Study 

This study is the first and largest study to delve exclusively into the digital habits of women in Singapore. Responses from over 2,000 women reveal some fascinating and surprising insights on:

  • Mobile usage patterns
  • Behaviour on social media
  • Online shopping habits and purchase patterns
  • Attitudes towards online advertising




If you have question pertaining to the 2 studies, please drop us a line here 

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