Celebrating 30 years of Luxury

Dennis Pua, Managing Director, Specialist Publications and Men’s and Special Interest divisions, talks about reaching yet another major milestone in The Peak’s 30-year history.

3030 CoverIn the hyper-competitive realm of publishing, many magazines come and go but few have the staying power to last through the years.

Rarer still are those that captivate audiences for decades.

This year, we celebrate a major milestone for The Peak – our 30th anniversary. We’ve stayed in the market this long with good reason. Since starting this luxury lifestyle title in 1984, we’ve been unwavering in our mission to deliver a quality product for a discerning readership of corporate elites and members of the diplomatic corps. We carried out our promise to cover “the finer things in life” – our motto from day one – and paid tribute to the people at the pinnacle of their careers.

Our devotion has bagged us many awards over the years, the latest being a gold for Magazine Overall Design at the Asian Media Awards 2014 as well as an honorable mention in Excellence in Magazine Design at the 2014 Society of Publishers in Asia Awards for Editorial Excellence – an affirmation that we are among the best not just in Singapore, but also across the region.

At the same time, we were mindful that we have to keep with the times and evolve with the media landscape. Last year, we rolled out the tablet edition, quickly followed by this year’s push onto Facebook. Together with The Peak’s revamped website launched early this month, all our digital assets will provide additional exclusive content.

Besides boasting a multi-platform product from print to social media, we have expanded our title offerings. Our highly successful quarterly The Peak Selections: Gourmet & Travel has joined the annual watch journal Timepieces in our stable of products. Within a short span of four years, Gourmet & Travel has become the go-to for foodies and voyagers.

On top of that, we continue to engage readers at a more intimate level, with events such as our signature Peak Golf Tournament – now in its fourth year – and our CEO Luncheon/Dinner series.

Yet, our success could not have been possible without our partners and readers, whose support over 30 years have made The Peak what it is today. From me and my team, thank you.

Dennis Pua

This was extracted from the Foreword of the book, 30/30: The Game Changers, published to commemorate THE PEAK’s 30th anniversary this year. The book was unveiled at a gala ball attended by close to 500 VIP guests on July 10, 2014.

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