The Men's Health Grooming Awards (GA) was first started in 2007, and it was intended as a way for our readers to pick out the best grooming products available at that point in time for their needs. This year, was no different. I was personally in charge of handling the inventory for all the products that were sent to us for testing. In total, we handled 205 products and we gathered the help of 47 testers to help test out the various products sent to us.
The awards ceremony was conducted in the chic, relaxed setting of Alcova Cafe & Bar (alcovacafebar.com) last Thursday afternoon. Following the awards presentation was an interesting and entertaining session, sharing the findings of a grooming survey conducted among our readers, earlier this year.
Representatives from L'Oreal Men Expert, Lab Series to Billy Jealousy (just to name a few), attended our tea session, where they were treated to a hearty flow of hors d'oeuvres and drinks from the bar.
Everyone who attended the event also received a nice door gift with a Men's Health gym towel and a voucher from kimrobinson (www.kimrobinson.com) for a complimentary session. Our winners then received the specially-commissioned crystal plaques from SPH Magazines, Group Editor-in-Chief Ms Caroline Ngui and Managing Director, Ms Maureen Wee during the ceremony.
From our grooming survey, we discovered that 89% of our readers are primarily concerned with how good the grooming experience is.
This means the Men's Health reader is someone who has begun to see the benefits of grooming and is concerned with the quality and the experience different products provide him. I found it quite interesting that the average Men's Health reader spends anywhere from $50 to $100 on grooming products in a month.
The GA this year was an amazing event. It was my first time attending the awards ceremony, and I must say it was quite an eye-opening experience. Honestly, before I joined Men's Health, I never knew that there were so many people working in the grooming industry, taking care of all those products we see on the shelves.
I am quite glad that I was able to play a part in the execution of the GA this year, and I certainly would like to get involved in it again come 2011.
To all the winners this year, congratulations and I hope that you continue to innovate and bring the best to the grooming industry here in Singapore.
Here are the 44 products that won for 2010:
Best Face Moisturiser – Biotherm Homme Aquapower Absolute Gel
Best Skin Brightener – Lab Series Power Brightening Serum Advanced
Best Lip Treatment – Nivea for Men Activecare Lip Balm
Best Toner – The Face Shop Neo Classic Homme Ener-Surge Toner
Best Skin Firmer – Biotherm Homme Force Supreme Rebuilder
Best Oil Control Face Wash – Origins Zero Oil Deep Pore Cleanser
Best Anti-Wrinkle Cream – Lab Series Max LS Age-Less Face Cream
Best Overnight Treatment – Kiehl's Midnight Recovery Concentrate
Best Eye Contour Moisturiser – Molton Brown Bright Vita Eye-energy Serum
Best Face Scrub – Billy Jealousy Sucker Punch Face Scrub
Best Sunscreen – Kiehl's Ultra Light Daily UV Defense (SPF 50)
Best Acne Treatment – Garnier PureActive Spot-On Roll-on
Best Oil Control Moisturiser – L'Oreal Men Expert Pure & Matte Bright Moisturizing Oil Control Gel Cream
Best Face Mask – Menscience Facial Cleansing Mask
Best Face Wipes – Simple Regeneration Age Resisting Cleansing Wipes
Best Face Wash – Garnier Men Aquafuel Energising Detoxifying Gel Wash
Best Pre-Shave Prep – Lierac Homme Express Shaving Foam
Best Aftershave Soother – kyoku for Men Razor Repair Balm
Best Razor, Special Recognition Award (3rd successive win) – Gillette Fusion Gamer
Best Shampoo – Redken for Men Clean Spice 2-in-1 Conditioning Shampoo
Best Scalp Treatment – Billy Jealousy Hair Raiser Follicle Revitalizer
Best Anti-Dandruff Leave-In Treatment – Kerastase Homme Capital Force Anti-dandruff Treatment
Best Anti-Dandruff Shampoo – Molton Brown Anti-dandruff Jackberry Hairwash
Best Styling Product – Phyto Fiber Paste
Best Toothbrush – Philips Sonicare
Best Mouthwash – Listerine Total Care Clean Mint
Best Toothpaste – Sensodyne Rapid Relief
Best Toning Product – Billy Jealousy Six-pack Slimming Solution
Best Body Wash – Redken for Men Mint Rush Hair & Body Wash
Best Body Lotion – Menscience Advance Body Lotion
Best Body Wipes – Gatsby Ice-Type Deodorant Body Paper
Best Body Sunscreen – Nivea Sun Moisturising Immediate Sun Protection Collagen Protect SPF 50
Best Body Scrub – Clarins Men Douche Exfoliante Shower Scrub
Adventurous Scent – Ralph Lauren The Big Pony Collection No. 3
Distinguished Scent – Sean John I Am King
Traditional Scent – Dunhill 51.3 N
Sporty Scent – Davidoff Champion
Seductive Scent – D&G Anthology No. 6 L'Amoureux
Grooming products that provide more than a bang for your buck
Nivea for Men Whitening Acne Oil-Control Cleanser & Scrub
Nugeno Ultra Hydrate & Energize Cleansing Gel
L'Occitane Verdon Invigorating Shave Gel
Gatsby Moving Mist Crush Move
Colgate Sensitive Pro-Relief
The Body Shop For Men Maca Root Deodorant Spray
Back to Top