Seventeen has Fun in the Sun with Clean & Clear

SPH Magazines 360
By : SPH Magazines 360
October 25, 2010
Tags: , , , , , ,
Category: Campaign Showcase | Events

 

A branding exercise

CLEAN & CLEAR® provides skin-care products targeted at young women. Their core value has always been that beautiful skin plays a big part in building confidence to face the world and that confidence begins with being comfortable in one’s own skin.

Hence, part of their marketing campaign is a longstanding collaboration with Seventeen Singapore, our leading title for young women who want to look their best, do their best, and get the best – and have a good time while they’re at it.

 

Emphasising the value of Teamwork

Following last year’s Best Friends concept, Clean & Clear sought to emphasise the value of teamwork in this year’s event. They approached our Seventeen Singapore team for an event tie-up, having in mind an adventurous event for this year.

In line with Singapore’s hosting of the Youth Olympic Games 2010, the Seventeen team and Clean & Clear agreed that a "build your confidence and team building" theme was best demonstrated through an outdoor, inter-varsity style challenge.

 

Essentially, it was an obstacle course featuring both physical and mental challenges, which required both group strategizing and cooperation. Each individual had to be confident and overcome their personal fears to allow their teams to complete the challenges together.

 

Out at Dairy Farm Adventure Camp

And thus, on a bright sunny Saturday morning in August, ten teams in groups of five, participated in the event to have Fun in the Sun. They worked together to demonstrate team spirit and clear confident thinking, embodying the values of Clean & Clear.

 

They hung

They swung

They had lots of fun

In addition to a great fulfilling day, they all walked away with Clean & Clear goodie bags and the winners were proud recipients of Seventeen and Clean & Clear Hampers. Clean & Clear loved the event, which we covered in the October issue of Seventeen.

If you are interested in having an event with us, drop us an email here

 


 

When?                       Saturday, 14 August 2010

                                    8 AM – 1 PM

Where?                     MOE Dairy Farm Adventure Camp

Who?                        Ten teams of enthusiastic Seventeen Singapore readers out for                                            some Fun in the Sun with Clean & Clear!

 

 

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