Men’s Health Urbanathlon 2014: The Biggest Obstacle Race in Singapore’s Running Calendar

SPH Magazines 360
By : SPH Magazines 360
April 28, 2014
Tags: , , , ,
Category: Campaign Showcase | Events

This year’s Men’s Health Urbanathlon on 2 March 2014 promised to be the toughest one yet! As the 3,500 runners successfully overcame the 14km race with 9 obstacles along the course of the race, they had every right to be CERTIFIED TOUGH, as the finisher’s tee says.

Scoot, our key sponsor for this year’s Men’s Health Urbanathlon, sent in their best runners for the race. They obviously could not wait for the race to start, judging from their enthusiasm!\

start off

The race was flagged off at the Marina Bay Floating Platform at 7.30am by Group Editor Raymond Goh and General Manager Pang Lee Cheng amid heady excitement. The route stretches from the Marina Bay area right up to Robertson Quay and back. With the race underway, the 9 obstacles put up by our sponsors were awaiting our runners!

Obstacle 5-Workload_2

 

Obstacle 1-Balance Sheet_1

 

Obstacle 2-Wire House_1

 

Obstacle 7-Leap of Faith_1

Obstacle 4-Peaks&Troughs_1

The runners were clearly tested by the technicality of the obstacles as they made it through the ups….

Obstacle 8-Network_2

 …and downs of the race. Nothing could beat the indomitable human spirit with sheer grit and determination or encouragement through a helping hand from fellow friends and participants.

curve

The mystery and final obstacle that many were anticipating for was finally unveiled on race day – a 3m high ramp emblazoned with a Scoot logo where runners had to summon their speed, strength and momentum to get to the top before sliding down on the other side for a dunk in a pool. Talk about ending with a splash!

Obstacle 9-Mystery_1

Obstacle 9-Mystery_2

Scoot CEO Campbell Wilson chimed in with his thoughts on this year’s edition of the Men’s Health Urbanathlon. “This year’s route really showed my age! I ran with a bunch of pilots and cabin crew, and they made me feel old. I think the toughest part of the race was the stretch at Fort Canning, but it was nice for the team to run together, and I’m glad I came in third among all our colleagues, with a respectable time of 1 hour and 32 minutes!”

After a strenuous run, runners were treated to goodies around the Athlete’s Village from our sponsors. This was an excellent opportunity for brands to interact more closely with our runners in a casual and free-spirited setting.

Lab Series Washing

At the Lab Series for Men booth, runners were treated to a range of products after the run which left them invigorated after the race and looking fresh for their dates later in the day!

nautica washing

Over at the Nautica booth, runners were shown some of the brand’s latest gear while having fun with interactive activities!

With such a big captive audience on race day, our sponsors have definitely increased their brand exposure with runners through samples and product showcases.

athlete

Missed out on this year’s run? The Men’s Health Urbanathalon will return next year and our promise to you will be an even better race for sponsors and runners alike!

Men’s Health is Singapore’s No. 1 men’s magazine, with 101,000 readers (2013 Nielsen Media Index). Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secure and who seeks an editorial product that is presented in an approachable and professional manner.

For sponsorship queries, please contact Annie Tan at tanjla@sph.com.sg

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