Remember those days when we used to hover around mamak shops browsing rows and rows of magazines cramped to the brim? Fast forward 10 years and look at how the newsstand has transformed! But still delivering stories that spark conversations be it online or offline and keeping their loyal followers on the pulse of […]
*A version of this article first appeared on INMA.org. Previously, we had our leaders gazing into the crystal ball and sharing their predictions on what will take marketing by storm in 2019. Picking up on our CEO’s point on accepting that “nobody has the answers” and to “try and try again”, consider doing business […]
PS – download our 2019 rate cards before you go!
We’ve all heard how “pictures paint a thousand words”. An image can illustrate complex ideas the same way a large amount of text could. The evolution of technology has changed the way consumers view and digest information. In recent years, we have moved from images to interactive visual content as applications such as Instagram and […]
Talk about magazine readers and chances are you will picture people poring over magazine pages, snapping pictures of those containing their favourite products, and then heading to the mall to purchase. You’re in for a surprise. The latest Nielsen Media Index 2018 data found that magazine readers in Singapore are very much digitally […]
The Business Solutions team attended the Strengths Finder Discovery Event on Friday, 9 November 2018. The event was aimed at discovering the strengths of individual team members and how they could pool their diverse strengths to create synergy as a team. Team members answered a questionnaire that gave insights on each of their strengths […]
In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia. Nothing fosters authentic […]
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