SPH Magazines 360
Culture

An Enriching Afternoon Spent Finding the Strengths Within

By : SPH Magazines 360 | November 12, 2018

The Business Solutions team attended the Strengths Finder Discovery Event on Friday, 9 November 2018. The event was aimed at discovering the strengths of individual team members and how they could pool their diverse strengths to create synergy as a team.   Team members answered a questionnaire that gave insights on each of their strengths […]

Hafizah Hazahal
Industry Talk | Research

Experience Marketing: Ad Industry’s Answer to Fraud?

By : Hafizah Hazahal | October 25, 2018

In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia.   Nothing fosters authentic […]

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SPHmagazines
Ad Packages

The Finder Annual Directory 2019

By : SPHmagazines | October 17, 2018

Book your ad space now by writing to magadpromo@sph.com.sg  

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SPHmagazines
Ad Packages

Men’s Health and Torque Christmas Package 2018

By : SPHmagazines | September 25, 2018

  To secure your bookings, contact us at magadpromo@sph.com.sg and we’ll be in touch!  

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SPHmagazines
Ad Packages

Icon, Peak and Luxury Insider Christmas Gift Guide 2018

By : SPHmagazines | September 21, 2018

  To secure your bookings, contact us at magadpromo@sph.com.sg and we’ll be in touch!

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SPHmagazines
Ad Packages

The Ultimate Christmas Guide 2018

By : SPHmagazines | September 21, 2018

  Download the media kit below (click on “in” button on bottom right) for easy and complete view of the packages. To secure your bookings, contact us at magadpromo@sph.com.sg and we’ll be in touch!    

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Hafizah Hazahal
Campaign Showcase | Research

Augmented Reality: From Marketing Gimmick to Strategy

By : Hafizah Hazahal | September 19, 2018

If you follow our Facebook page, you may have seen pictures of our staff posing with a certain character. She is our resident cool girl, Moomoko – the first AR character created by a local magazine! Here we explore opportunities in using Augmented Reality for brand marketing.   We have seen a glimpse of the […]

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Hafizah Hazahal
Industry Talk | Research

Magazines: Bridging the Physical-Digital Divide

By : Hafizah Hazahal | August 23, 2018

(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]

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SPHmagazines
Ad Packages

Women’s Network Ad Rates

By : SPHmagazines | August 14, 2018

Last chance to secure our special rates! Contact Maggie now.   

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SPHmagazines
Industry Talk | Research

Brand-building for the Disloyal Customer

By : SPHmagazines | August 7, 2018

Welcome to the age of disloyal customer.   The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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