SPH Magazines 360
Industry Talk

#10YearChallenge…we couldn’t resist

By : SPH Magazines 360 | January 17, 2019

  Remember those days when we used to hover around mamak shops browsing rows and rows of magazines cramped to the brim?  Fast forward 10 years and look at how the newsstand has transformed! But still delivering stories that spark conversations be it online or offline and keeping their loyal followers on the pulse of […]

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SPHmagazines
Industry Talk

5 ways to ace marketing in 2019

By : SPHmagazines | January 2, 2019

*A version of this article first appeared on INMA.org. Previously, we had our leaders gazing into the crystal ball and sharing their predictions on what will take marketing by storm in 2019.   Picking up on our CEO’s point on accepting that “nobody has the answers” and to “try and try again”, consider doing business […]

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SPHmagazines
SPHmagazines
Industry Talk | Research

Why brands should consider video marketing

By : SPHmagazines | December 17, 2018

We’ve all heard how “pictures paint a thousand words”. An image can illustrate complex ideas the same way a large amount of text could. The evolution of technology has changed the way consumers view and digest information. In recent years, we have moved from images to interactive visual content as applications such as Instagram and […]

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Hafizah Hazahal
Ad Packages | Research

[Infographic] 7 Things You Should Know About Magazine Readers In Singapore

By : Hafizah Hazahal | November 29, 2018

Talk about magazine readers and chances are you will picture people poring over magazine pages, snapping pictures of those containing their favourite products, and then heading to the mall to purchase.    You’re in for a surprise.   The latest Nielsen Media Index 2018 data found that magazine readers in Singapore are very much digitally […]

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SPHmagazines
Ad Packages

Golf Vacations & Golf/Women Ad Package

By : SPHmagazines | November 13, 2018

  Book your ad space by writing to magadpromo@sph.com.sg

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SPH Magazines 360
Culture

An Enriching Afternoon Spent Finding the Strengths Within

By : SPH Magazines 360 | November 12, 2018

The Business Solutions team attended the Strengths Finder Discovery Event on Friday, 9 November 2018. The event was aimed at discovering the strengths of individual team members and how they could pool their diverse strengths to create synergy as a team.   Team members answered a questionnaire that gave insights on each of their strengths […]

Hafizah Hazahal
Industry Talk | Research

Experience Marketing: Ad Industry’s Answer to Fraud?

By : Hafizah Hazahal | October 25, 2018

In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia.   Nothing fosters authentic […]

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SPHmagazines
Ad Packages

The Finder Annual Directory 2019

By : SPHmagazines | October 17, 2018

Book your ad space now by writing to magadpromo@sph.com.sg  

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SPHmagazines
Ad Packages

Men’s Health and Torque Christmas Package 2018

By : SPHmagazines | September 25, 2018

  To secure your bookings, contact us at magadpromo@sph.com.sg and we’ll be in touch!  

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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