Panasonic, one of our larger technology clients and well-known for providing electronics solutions for consumers/businesses, worked with us to run a campaign to increase awareness and drive traffic to their online portal. A major challenge was to conceptualise and execute a large scale, regional campaign within the short time frame of less than a month.
Never before has the upcoming 2010 Oscars showdown been a nail-biting and closely watched event in the history of motion picture. But while there are 10 nominees for Best Picture, everybody knows it’s a two-horse race between James Cameron’s AVATAR and ex-wife Kathryn Bigelow’s The Hurt Locker. There’s more at stake than just the initial dramatics and hoopla, and here’s why.
Cinema-goers today have a choice between 2D and 3D versions of a movie. But what if one day, the 3D Blu-ray movie version is also available, would this change their choice of wanting a 2D or 3D movie experience at the theater? What are the factors that will influence this decision?
When it comes to breaking overclocking records, liquid helium is on top of every overclocker’s secret weapon list. But little do they know, they are doing mankind more harm than good. And it’s a shame that organizations are sponsoring such activities today.
Everyday, I’m bombarded with all sorts of requests in Facebook – from helping friends fertilize their crops in Farmville to joining other users in a cause to save mother Earth. These are all fine and good. But when an organization begins to misuse social media and mislead users into deceptive marketing tactics, I get upset.
Dehygienique (Asia) Pte Ltd, a Singapore based indoor hygiene service provider and cleaning system distributor, signed on with clickTRUE for Search Engine Marketing services from November 2006.
The HWM+HardwareZone.com Tech Awards 2010 saw the giving out of awards to 37 companies across 60 categories. Held at the swanky ballroom of Sheraton Towers, the awards honour industry players who have introduced products of exceptional quality, innovation and performance.
On 31 Jan, 1500 men took part in the first ever Men’s Health Urbanathlon. Being called “unlike any other” by many participants, the Urbanathlon saw the runners overcoming eight different obstacles over a distance of 12.5km in the city centre. Providing a refreshing change with the different obstacles, the Urbanathlon proved to be fun for even the most experienced runners.
SPH Magazines performed well in the annual Magazines of the Year survey with The Peak and Her World ranking among the top five magazines in Singapore. With various other titles ranking in the top 20, the stellar performance the titles shows that SPH Magazines is indeed the Publisher Of Choice.
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