Female
Campaign Showcase

Estee Lauder x Female: Shaping a beauty brand for tomorrow

By : Female | June 10, 2019

Marketing Objective While Estee Lauder has long established a following among mature women, it seeks to rejuvenate its consumer base with a younger following. To achieve that, it needed to project a funkier and more progressive brand image to market.   Campaign Estee Lauder leveraged Female’s network of “tomorrow’s tastemakers” – up-and-coming creative talents making […]

Tags: , , , , , , ,

Hafizah Hazahal
Campaign Showcase

Averting the Retail Apocalypse: Lessons from two Singapore malls

By : Hafizah Hazahal | April 26, 2019

    The impact of e-commerce on brick-and-mortar retailers has been documented at length. The continuous shuttering of physical shopfronts has even led to the term “retail apocalypse” being coined in the United States.   In Singapore, the subdued retail market has seen some big names such as Banana Republic, GAP, and Carrefour exiting the […]

Tags: , , , , ,

SPHmagazines
Campaign Showcase

Cycle & Carriage partners SPH Magazines on DS 7 Crossback launch

By : SPHmagazines | April 23, 2019

Marketing Objective Cycle and Carriage seeks to create buzz and visibility for the new DS 7 Crossback — from the French carmaker DS Automobiles — across different audience segments and multiple touchpoints.   Campaign SPH Magazines crafted out a high-impact, multi-touchpoint campaign that enabled the brand to reach both motoring enthusiasts and high net worth […]

Tags: , , , , , , , ,

Hafizah Hazahal
Campaign Showcase | Research

Augmented Reality: From Marketing Gimmick to Strategy

By : Hafizah Hazahal | September 19, 2018

If you follow our Facebook page, you may have seen pictures of our staff posing with a certain character. She is our resident cool girl, Moomoko – the first AR character created by a local magazine! Here we explore opportunities in using Augmented Reality for brand marketing.   We have seen a glimpse of the […]

Tags: , , , ,

SPHmagazines
Campaign Showcase | Events

ST-Torque Awards 2017

By : SPHmagazines | February 28, 2018

For the seventh year running, Torque – a monthly motoring title published by SPH Magazines – has partnered with The Straits Times (ST) to select the best new cars of the year, based on a robust voting system that sets the standard for automotive awards in Singapore. The contenders were rated against their typical rivals […]

Tags: , , , , , , ,

Geoff Tan
Campaign Showcase | Events | Industry Talk

Start-up thinking results in sponsored formal ball for The Peak

By : Geoff Tan | February 19, 2018

(This article was first published on INMA on Feb 18 2018) One of the key fundamentals in a successful media organisation of the now is the ability to “think like a start-up and act like a start-up,” despite being housed within a large and cumbersome legacy infrastructure. Looking back at the past to plan for the future […]

Tags: , , , , , ,

SPHmagazines
Campaign Showcase | Events

The Peak Premier Dinner with Maybank

By : SPHmagazines | November 17, 2017

In another eventful installation of the Peak Premier Dinner, this time with Maybank, guests were treated to a masterful menu of modern Chinese cuisine by an award-winning culinary team at VLV Singapore, along with a magic show, and jewellery showcase.   Interested to know more? Check out The Peak’s other Premier Dinners, or Contact us to find out how we can help your […]

Tags: , , , ,

SPHmagazines
Campaign Showcase | Events

The Peak Premier Dinner with UOB

By : SPHmagazines | November 9, 2017

In one instalment of the Visa Infinite Experience, The Peak treated UOB Reserve’s privileged cardmembers to a specially crafted four-course dinner paired with The John Walker and an extremely rare Brora 37 years single malt whisky.    Events give our partners the opportunity to completely immerse high net worth consumers completely in the brand experience, and communicate […]

Tags: , , , , , ,

Hafizah Hazahal
Campaign Showcase | Research

Will Digital Advertising Survive Its Current Challenges?

By : Hafizah Hazahal | October 9, 2017

Digital advertising is in a stage of emergency. Fraught with bot, visibility and measurement issues, brands are losing trust in digital advertising. Case in point: Procter & Gamble, one of the world’s biggest advertisers, issued an ultimatum early this year to its digital partners to clean up their act in order to get its ad […]

Tags: , , ,

SPHmagazines
Campaign Showcase

Men’s Network Campaign Showcases

By : SPHmagazines | October 2, 2017

 ZUJI Volkswagen Find out more about the Men’s Network and get 2018 ad rates here!

Tags: , , ,

SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
>>Read more about SPH Magazines

 

Popular
Archives
Tags

Featured Videos

Back to Top

X

Are You An Advertiser? Contact Us For A Customised Proposal!

¤