Oomph! created an interactive site featuring product specifications, word puzzles and a coherent thread of blog-and-video entries in the persona of a target consumer for a very personal recommendation of its merits.
Estee Lauder, one of the world’s leading manufacturers of skin care, cosmetics,perfume and hair care products, had recently worked with clickTRUE to promote their DKNY fragrance product line – Bedelicious Scent’s limited edition Pop Art packaging.
The Herworld.com Project Makeover campaign aims to empower women to look and feel good about themselves without using expensive treatments through a series of online and offline activities.
Canon wanted an interactive and entertaining approach for its regional launch of PowerShot SX210 IS digital camera. They challenged SPH Magazines’ in-house creative agency, Oomph!, to come up with an idea that is diverse and engaging.
HWZ Footie Fever is a great opportunity for members to interact during the Euro 2008 season. The objectives are to encourage participation of activities, drive traffic to the forums and encourage new users to register.
Panasonic, one of our larger technology clients and well-known for providing electronics solutions for consumers/businesses, worked with us to run a campaign to increase awareness and drive traffic to their online portal. A major challenge was to conceptualise and execute a large scale, regional campaign within the short time frame of less than a month.
Dehygienique (Asia) Pte Ltd, a Singapore based indoor hygiene service provider and cleaning system distributor, signed on with clickTRUE for Search Engine Marketing services from November 2006.
The client runs a business trade directory with the purpose of linking up international businesses and companies to work with local enterprises. clickTRUE was approached to run a Google AdWords campaign to attract registrants to the trade directory.
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